What Just Happened in Social Media – November 13, 2019

We’re getting closer to the holiday season, and as we’re restructuring and mapping out our social media strategies for 2020, it’s crucial for hotels and resorts of all shapes and sizes to consider all the new changes happening on social

Facebook Updates Their Company Brand 

Facebook is giving their company– not the platform itself– a rebrand. They want people to know what products and apps are run and owned by the Facebook company. These products include Instagram, Messenger, WhatsApp, Oculus, Workplace, Portal, and Calibra.

No alt text provided for this image

Image source: Facebook 

Every product owned by Facebook will be given a quick adjustment in visual branding, showing “From Facebook” somewhere on the homepage. The Facebook company logo will be changing, while the platform’s logo will stay the same.

What This Means for Hotels & Resorts 

This isn’t going to be affecting your campaigns much, but because there’s a big visual shift, we wanted to mention it. The company logo will be disconnected from the traditional Facebook logo itself, but the companies are still interconnected, and we’re still seeing a movement towards increased integration (at least where messaging is concerned).

Facebook Expands Creator Studio & Access To Brand Collabs Manager 

Facebook has recently been overhauling their Creator Studio, adding incredible new functionality, and now they’ve added expanded yet again.

Facebook just announced the following new features:

●      Expansion of Brand Collabs Manager, which helps advertisers find creators for branded content partnerships. The expansion is going out to more than 40 countries, though you need to apply for access, which means needing 1,000 followers and strong engagement.

●      Enhanced Creator Studio, which is now offering Traffic Source Insights to see how their content is distributed across the platform and new abilities to post content to Instagram from desktop. This includes tagged branded partnership posts.

No alt text provided for this image

Image source: Facebook 

What This Means for Hotels & Resorts 

The Traffic Sources Insights will be most useful to hotels and resorts, giving us more actionable information about how we’re building brand awareness on Facebook than ever before. This knowledge will allow us to optimize for our most effective channels and develop strategies to strengthen weaker referral sources.

For hotels and resorts who aren’t in an area where this was previously accessible, check to see you’re able to apply now. The option to connect with creators and influencers to reach potential guests is a good one to have in your back pocket.

Instagram Shares Tips on Improving Stories 

Instagram just released a new list of tips designed to help brands publish Stories that are more likely to drive results. These tips include the following:

●      Suggestions for content, like testimonials, business stories, tutorials, and behind the scenes content.

●      Recommendations for how to add text that’s effective and easy to read.

●      Reminders to use stickers to make your Stories actionable.

●      Suggestions for how to make your Stories interactive, like an increase of live video and  hosting Q&As.

No alt text provided for this image

Image source: Instagram 

What This Means for Hotels & Resorts 

While these tips are pretty standard, they’re a good refresher to check out to ensure that you’re exhausting every creative option for your Stories. This is what you want to do; Stories only last 24 hours, so you need to create significant amounts of content, and having the right ideas and strategies will be useful. You can see the full infographic here.

LinkedIn Adds New Translation Features to Platform 

LinkedIn’s user base is expanding internationally faster than ever, so they’re making sure they can keep up. As a result, they’ve added two new language translation options to the platform, better facilitating on-platform communication between users who speak different languages.

No alt text provided for this image

Image source: LinkedIn 

What This Means for Hotels & Resorts 

Perhaps few other industries understand the importance of being able to communicate with guests who speak different languages as well as the hospitality industry. There’s a high likelihood that you will encounter guests who speak a wide variety of different languages, and the ability to easily engage with them on social platforms like LinkedIn can give you a competitive advantage by starting the relationship building process early.

Pinterest is Testing Emoji-Inspired Reactions for Video 

Pinterest is on a roll lately, and the newest feature that they’re testing is fast emoji-inspired responses for on-platform videos. These emojis are similar to different “React” options on Facebook and LinkedIn, with surprise, heart, and laughing reactions.

No alt text provided for this image

Image source: Jane Manchun Wong 

What This Means for Hotels & Resorts 

Pinterest is primarily focused on finding and saving content; you don’t get much feedback from pinners and potential guests other than whether or not they’re saving your pins. Having reactions on videos will help you assess how users are experiencing your content, and it may provide valuable social proof that can help you attract guests from all over the world. We’ll keep you updated and let you know when we know more.

Lodging Interactive Launches RFPAssist

Lodging Interactive Launches RFPAssist – Evolutionary Group Sales System for Hotels

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its RFPAssist Group Lead Sales System for the hospitality industry. An industry first, RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents.  This combination enables hotel sales managers to capture group and event leads 24/7 and to book more group business.

 

“RFPAssist is an evolutionary sales system for the hospitality industry that enables properties to ‘service’ inbound group leads 24/7 and 365,” said DJ Vallauri, Founder & CEO of Lodging Interactive and commingle:engage. “Let’s face it, we are all part of the ‘Want it Now Generation’ and no one wants to wait for anything, especially hotel wedding sales brochures or catering menus.  Now with RFPAssist, group prospects can receive hotel sales kit documents immediately delivered to their mobile devices, on demand and on their time, not the hotel’s time. The results are more group leads and more closed business,” added Vallauri.

 

 

The RFPAssist Group Lead Sales System was developed on the Facebook Messenger platform, which currently has 1.3 Billion active monthly users and growing.  Facebook’s intention of merging Instagram Direct Messaging and its WhatsApp messaging platforms into Messenger in the first quarter 2020, will increase the total Messenger user base to 4 Billion monthly active users. 

 

Statista recently reported there are 4.3 Billion people on the Internet and with Facebook Messenger soon able to reach 4 Billion people, it made sense for us to build RFPAssist on the Facebook Messenger platform,” stated Vallauri. “Nearly everyone on the planet will have access to the RFPAssist Group Lead Sales System and our hotel clients will gain a huge competitive edge and will close more group business.”

 

Integrated into RFPAssist is a customer support messaging center, staffed by live chat agents  ready to assist group prospects 24/7. The RFPAssist customer support agents can share additional group and event planning documents as well as escalate special requirements to the property sales teams.

 

 

For more information and to schedule a demonstration for your property please visit RFPAssist.com

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  The Company recently launched the world’s first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704

###

 

 

What’s New in Social Media This Week and What it Mean for Hotels

The social media changes never really stop coming, and while it keeps us on our toes, many of the changes are focused on improving the platforms and tools we use to connect with our guests. Let’s take a look at all the changes that have happened in the past two weeks and how it could impact hotels, resorts, and other guest-facing businesses in the hospitality industry.

Facebook Announces Change to How Impressions Are Calculated 

Facebook has just recently announced that they’re changing the way that Page impressions are calculated on the platform. Simply put, they’re extending the windows of time frame that decides whether a second view from the same user counts as a second impression or only a first one.

This change has started rolling out, and is likely already impacting your Pages.

What This Means for Hotels & Resorts

If you’ve seen a drop in your impressions in the last two weeks, don’t panic; this is likely the result of the new calculations, which is only changing the perception of how many people are seeing your content instead of impacting the actual impressions themselves. The new calculations are much more accurate, and as long as your engagement is holding steady, your impressions and reach are likely still right on target.

Facebook Discards Gray Verification Badges 

Gray verification badges are going to be removed from Facebook by the 30th of October. Previously, these badges were available to any Page who verified their official details with Facebook by going through an identity confirmation process. Facebook has cited user confusion for the change, saying they didn’t understand the difference between blue and grey check marks.

What This Means for Hotels & Resorts

Unfortunately, gray verification badges were a sign of authenticity that users could understand, even if they didn’t fully understand what they signalled. This helped with trust, so their removal can be a hit on our Pages, even if they’re small. Make sure that all your other information is up to date, and try to wrangle up a few extra new reviews to show that guests love your hotel and resort.

Instagram Rolls Out IGTV “Series” Option 

IGTV has always allowed creators to store past video content on their profiles, but it was difficult for users to find specific content if they were ever trying to find it. IGTV is offering a solution to this, rolling out their “Series” feature, which allows creators to categorize their videos into different dedicated collections. Users can even opt in to get notifications for specific Series, connecting your guests to the content they most want to see.

No alt text provided for this image

What This Means for Hotels & Resorts

While guests like consuming content from brands they love just because they’re interested, there are also times when users on social media are looking for specific information that they may not find on your site. This can increase engagement and views significantly, especially since IGTV is still finding its footing.

For hotels and resorts, this may include extended videos of certain rooms, amenities, or other sites around your resort, or videos of events that you’ve hosted. Some of your guests may also love videos of practical travel tips, or your breakdowns of different things to do in the nearby area.

Instagram Allows Accounts to Remove Third-Party App Connections 

Security has been a big concern for hotels and resorts using Instagram, and the platform has taken one step further to help protect your account. All users will soon have access to a feature that allows them to review and remove any third-party apps currently connected to their account.

No alt text provided for this image

Image source: Instagram 

The feature has already started rolling out, but it may take up to 6 months for all users across the globe to have access to it.

What This Means for Hotels & Resorts

Sometimes we forget what apps and tools we’ve used to improve our marketing, and once we actually see who we’ve granted full access to our account, it can be a little jarring. Take advantage of this feature as soon as you have it to remove any apps from your account that you aren’t actively using or don’t trust. Remember that security isn’t doesn’t just protect you, but it protects your guests, too.

LinkedIn Releases Events Feature On Platform 

LinkedIn is rolling out their new Events feature, which allows users to share event announcements. You can share key information like the event’s description, date, time, and venue, and use filters like location, company, and industry to quickly segment your connects to streamline the invitation process.

No alt text provided for this image

Image source: LinkedIn 

Once posted, you can track attendees, manage the event, and discuss the event if anyone has questions.

What This Means for Hotels & Resorts

Hotels and resorts often forget about LinkedIn, but it’s a potential goldmine to connect with B2B-oriented guests. If you’re hosting an event at your hotel or resort, this is a great place to promote it, especially if it has any sort of business focus. In addition to traditional events like conferences, you can also consider employment fairs, inviting potential job applicants to come attend.

Pinterest Is Releasing An Updated Pin Format 

Over the last few weeks, Pinterest has been rolling out their new updated pin format, which is designed to be more functional. The visual elements of the pin are giving an increased focus, with larger images and other sections of information being segmented for easy skimming.

No alt text provided for this image

Image source: Social Media Today 

What This Means for Hotels & Resorts

From a practical standpoint, this won’t impact anything that you need to be doing when creating pins to promote your hotel or resort. Now that the pins are a little more functional and easy to scan, however, it could increase the effectiveness of your marketing on Pinterest and help ensure guests are reading the information you’re sharing on the platform.

What Just Happened in Social Media and What it Means for Hotels – October 15, 2019

A lot has happened in the last two weeks in the social media world, and there are some big changes happening that will directly impact hotels, resorts, and other businesses in the hospitality industry. Let’s take a look at each one and discuss what it means for you.

Facebook Offers New Stories Templates & Instagram Direct Features for Businesses 

Facebook has just launched a new customizable Stories template that can be used for Facebook, Instagram, and Messenger. This template will help businesses create more high quality Stories content quickly.

No alt text provided for this image

They’re also offering a new integration for direct messaging, allowing businesses to respond to Messenger and Instagram direct messages all from their Facebook inbox. This new functionality comes alongside brand new options to set up saved replies and away messages through Messenger.

What This Means for Hotels and Resorts 

Any features that allow us to market more quickly and at a larger scale can benefit busy hotels and resorts. The Stories template will help create dynamic Stories faster, and since this is a major feature on both Instagram and Facebook, this will be something to use if you’re struggling to create content as it is.

The messaging features are also a great asset. If you’re going to be unavailable for a few hours, you can let guests know when they can reach you. Saved replies can be created for commonly-asked questions like “What’s your checkout time?” or “Are there gluten-free dishes on the in-resort menu?” Create canned responses that can be used to speed up your team’s response time, which is a win-win for everyone involved.

YouTube Testing Ability to Reserve Ad Space

According to Social Media Today, YouTube is testing a new feature that would allow advertisers to reserve ad spaces up to 120 days in advance. This is slightly different than scheduled campaigns, which don’t guarantee placement.

What This Means for Hotels and Resorts 

This feature is still brand new and we don’t have a ton of information about it just yet. That being said, the option to reserve ad space months in advance will potentially make it much easier for any hotels or resorts that want to tie in to major events, or run campaigns during times of peak activity. If you know there would be a big event near you– like the Super Bowl, or a major conference– you can plan accordingly.

Instagram Rolls out Branded Content Tags for IGTV 

Instagram’s branded content tags aren’t available for all users just yet, but they’re getting another functionality while still on their limited-release. They’re now available for select users in IGTV, which will flag any paid partnerships directly on the content.

What This Means for Hotels and Resorts 

Establishing transparency and trust is important to win over the trust of your guests, and sponsored tags will help with that. If you’re working with any influencers, for example, to show off your hotel or resort, make sure they’re using those branded content tags if available to you.

Instagram Releases a “Restrict” Tool to Limit Trolls 

Every platform has problems with trolls and cyberbullies, and Instagram is working to put a stop to it– at least on their platform. They’re rolling out a “restrict” feature, which allows you to essentially automatically hide comments from certain individuals. After you “restrict” them, they’ll be the only person able to see the comments they’re leaving.

No alt text provided for this image

What This Means for Hotels and Resorts 

As a first line of defense, blocking users who are causing problems for your hotel or resort can work, but the restrict option has its benefits, too. Sometimes, certain users need to believe they’re reaching you and your audience, so blocking them might encourage them to take their negativity elsewhere; allowing them to think they’re commenting publicly can keep them content without impacting you or your guests.

LinkedIn Rolls Out All-in-One Insights  

LinkedIn has just announced a new Insights and Research tool, which is essentially an all-in-one hub that will help marketers use actionable LinkedIn data to improve their performance.

No alt text provided for this image

This new Insights tool will include the following information:

●     People Insights, including your audience’s location, the topics that resonate with them most, what content they’re engaging with, the influencers they follow, and their skills.

●     Industry Insights, including trends and research for vertical-specific data in terms of marketing, including high-level B2B marketing trends and ideas to set you apart.

●     Advertising Insights, including analytics on branding techniques and advice on aligning your sales and marketing departments for a cohesive LinkedIn strategy.

What This Means for Hotels and Resorts 

LinkedIn has enormous potential when it comes to helping you reach guests who may need an event venue or lodging for business-related travel. These insights offer new levels of detail about how to better engage with your target audience across the platform and make these campaigns more successful.

Lodging Interactive Becomes Sprout Social Agency Partner

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced it has become a Sprout Social Agency Partner. Through its commingle:engage Social Media Marketing division, the Company continues to expand its client base which includes hundreds of hotels, resorts, restaurants and spas around the globe.

“We continue to invest heavily in ‘best-in-class’ technology platforms and partners that enable our clients and team members to remain at the forefront of social media marketing and engagement,” said DJ Vallauri, Lodging Interactive’s Founder & CEO. “After a lengthy evaluation and consideration process, our team decided Sprout Social offered an exceptional social media engagement, publishing, analytics, listening and reporting solution to provide our clients with the competitive edge they require.”

 

The Sprout Social platform enables the Company to efficiently create content, schedule posts, size images, and engage with followers.  The platform is equipped to accommodate every large social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn. 

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Launches Social Media Marketing News Apple Podcast

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts.

 

“The world of social media continues to evolve and as it does it presents many opportunities and implications for hotels and resorts,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “We wanted to create a new way to keep hoteliers informed and educated on the latest social media marketing news, and do so in short 3-5 minute audio clips.” 

 

The podcast is recorded via Anchor every two weeks and is published on all major Podcast networks including Spotify and Apple’s Podcast network. The podcast summarizes the major points from the Company’s bi-weekly social media newsletter What Just Happened in Social Media and What it Means for Your HotelClick here to listen and to subscribe to the commingle:engage bi-weekly podcast to ensure you receive notifications when new episodes are published.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704

 

Hospitality Social Media Marketing News July 16, 2019

In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts.

Facebook Ads Organic “Top Fans” Targeting Option 

According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see specific updates.

No alt text provided for this image

Image source: Social Media Today 

In order to use this feature, you need to have the “Top Fans” badge enabled for your Page. This can be done under your Settings under the “Facebook Badges” section.

What This Means for Hotels & Resorts: This new feature is a good opportunity to foster a community that you may already have on Facebook while leveraging an exclusivity that can bring people closer together. Consider offering exclusive discounts or first-access to amenities around your hotel, or run specials specifically for your top fans. This will keep people engaging consistently.

Facebook Released Information on Comment Ranking 

Facebook recently released information regarding what signals they use to rank the quality of comments on public posts, determining what shows up when someone is scrolling past a post in their feed. They look for the following:

●     Integrity signals, like whether or not the Community Standards are violated

●     What users want according to surveys, which is a signal Facebook has left vague and described as “the types of comments people want to see”

●     How users are interacting with the comment, including whether they’re commenting or what type of reaction they use

●     Poster actions, like hiding, deleting, or engaging comments

What This Means for Hotels & Resorts: The recent update was designed to reduce clickbait tactics that some users and Pages utilize to try to get more attention on the platform. Hotels and resorts can use this update to their favor in attempt to get strong comments that benefit you more visibility. If someone comments about how their stay with you was the best part of their whole vacation, give it as much engagement as possible, using a “love” reaction and leaving a comment designed to generate more conversation. More visible positive social proof is always good.

Facebook Is Removing Fields in Page Descriptions 

Starting on August 1st of this year, Facebook will be removing certain fields in the Page description area. We know that the fields that will be removed definitely include (but may not be limited to) the following:

●     Company Overview

●     Affiliation

●     Mission

●     Biography

●     Personal Interests

What This Means for Hotels & Resorts: Head over to your Facebook Page now and take a look to see what– if any– information you currently have in these sections. If there is anything of value there that could impact how potential guests perceive your brand or interact with it, try to add it into other sections of the Page description. This information would most likely be in the “Company Overview” and “Mission” sections of your Page.

Instagram Brings Ads to Explore Section 

Instagram has announced that they’ll be bringing ads to their Explore Feed. When users click on an image or video in their Explore feed, they’re then able to scroll through similar content that Instagram has compiled for them. This is where the ads will show up, looking just like Instagram’s current newsfeed ads.

No alt text provided for this image

What This Means for Hotels & Resorts: According to Instagram, more than 50% of all accounts visit the Explore section of the app at least once per month, so this is a good opportunity for more ad placements on the platform. More ad placements can help stabilize the existing demand in the marketplace, which could be good for ad costs.

We don’t know yet exactly how these ads will perform in terms of reach, engagement, brand lift, and conversions, but Instagram Ads typically yield high results across the board.

Twitter Tests Direct Message Prompts 

Twitter is currently testing direct message prompts, which allow you to instantly share links through direct messages to those who you talk to regularly. It’s designed to help users share tweets and connect a little easier. This is similar to Facebook’s “Share” option, which allows users to share a post in a direct message instead of sharing it on the user’s or Page’s wall.

No alt text provided for this image

What This Means for Hotels & Resorts: It’s possible that this could be used to engage with top influencers and brand ambassadors in the hospitality industry, engaging them with content that’s genuinely relevant to them. If your resort Tweeted about a new expansion publicly, you could send a DM to a key few industry influencers that you have some sort of relationship and even ask if they want a first glimpse.

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services.

“For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and revenues,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Today’s hospitality digital marketing landscape is very complex, and our all-inclusive marketing packages simplifies things a great deal for hoteliers.”

Lodging Interactive’s all-inclusive marketing packages include:

  • Website Design & Development
  • Website Digital Marketing Services (SEM)
  • Social Media Marketing & Social Engagement Services
  • Reputation Management & Guest Response Services

Packages details can be found by visiting: https://lodginginteractive.com/turnkey-packages/.

“And while we continue to offer customized digital marketing solutions for hotels, now any hotel regardless of budget, can compete effectively online with our all-inclusive marketing packages,” added Mr. Vallauri.

All website design agreements include ADA WCAG 2.1 compliance using the most sophisticated AI machine learning technologies and are developed using open source technologies without any

proprietary content management system (CMS). “Many competitors build hotel websites that use proprietary content management systems. Doing so makes it difficult, if not impossible, for hotel clients to leave the agency with their websites. In essence, the website cannot operate without the agency’s proprietary content management system behind it; we refuse to do this. We believe our clients should always have the ability to move the website to another agency if they’re not satisfied with our services,” stated Mr. Vallauri.

To learn how the Lodging Interactive all-inclusive packages can benefit your property or for more information please visit LodgingInteractive.com or call 877-291-4411.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411

Read The Latest Hospitality Related Social Media Marketing News – June 1, 2019

Social media evolves so quickly that so much has already happened since our last edition of our biweekly newsletter. Facebook is shaking up the algorithm again, Twitter has rolled out new retweeting features, and Instagram Stories just got even more impressive reach. We’ll go over all of this and more in this newsletter, and explain what exactly it means for you.

Facebook’s New Algorithm Prioritizes “Worthwhile” Content

Facebook announced two algorithm updates recently. The first prioritizes content from friends that an individual might want to hear from most. The second prioritizes links that a person might consider “most worthwhile.”

What This Means for Hotels & Resorts: The second algorithm update that focuses on “worthwhile” links is something that hotels and resorts should pay attention to. Offer links that your audience will find value from– like links to travel information they may need or fun things to do around your resort– instead of just spamming links to your site. This will not only help you get more clicks, but rank higher in the algorithm.

Facebook Clears Up that Clear History Tool

Facebook plans to release its “Clear History” tool in the coming months, which will allow users to manage and even disconnect their off-Facebook activity from their user profile. This is designed to be an improvement in transparency. They’ve acknowledged that it may impact targeting, but it will not impact analytics.

What This Means for Hotels & Resorts: We’ve all been worried about what exactly the “Clear History” tool will mean, because many of us use Facebook’s advanced marketing to show relevant ads to niche audiences. Some of Facebook’s most powerful tools– including the pixel– may not be effective moving forward. Retargeting is going to look a lot different on platform, which may mean that we’ll need to rely more on other platforms like Google Display Ads to make up for it.

Facebook Launched Automated Ads Builder

Facebook has released several new automation ad tools designed to help businesses improve and streamline their Facebook advertising.

New tools include:

●     The ability to create up to six different versions of your ads automatically with suggestions from Facebook on CTAs, text, and other creatives based on your Page. Once active, they’ll show you the best-performing option.

●     Tailored audience suggestions based on data from your Page.

●     Recommended budgets based on your goal.

●     Fast notifications regarding your ads, including ad performance and suggestions to improve them.

No alt text provided for this image

What This Means for Hotels & Resorts: For hotels and resorts just breaking into Facebook Ads, automated ads can help you get used to the system and yield some early insights into creatives that may be effective. These ads are not, however, typically going to be a true replacement for custom-written copy that contain intentional messaging and offers to drive action. This is a useful feature, but shouldn’t be used as a substitute for manual ad creation for the most part.

Facebook Updates Video Ranking

In addition to updating the big algorithm, Facebook is also changing how videos are prioritized in the feed.

Video will now be prioritized based on the following criteria:

●     Loyalty and intent, which includes repeat viewership

●     Viewing duration, with more weight on videos keeping users engaged for at least one minute

●     Originality, so videos that are “unoriginal” or that are involved insharing schemes will be demoted

No alt text provided for this image

Image source: Facebook 

What This Means for Hotels & Resorts: Video has been a crucial part of social media marketing, and as long as hotels and resorts are creating quality content that their audience wants to see, this algorithm update could help. Try incorporating more live video into the mix, and have videos like “Ten Things to Do in Santa Monica” or “Rental Car or Uber: What’s Right for Your Vacation?” that will give guests information they’ll need when visiting you.

Twitter Retweets Now Support GIFs, Videos, and Images

Previously, when users on Twitter retweeted a status, they could only comment with text. Now Twitter is allowing users to include images, GIFs, and videos in their retweet responses.

No alt text provided for this image

What This Means for Hotels & Resorts: Twitter has been working to find ways that encourage users to have more meaningful conversations on the platform. Hotels and resorts can use this to their advantage. Not only will visual components add a level of originality to a retweet and help it stand out, but the right images and videos can help you to promote your location too.

Share images or videos pertaining to your resort when appropriate, and use GIFs and images to contribute to the conversation in a branded way.

Instagram Adds to Explore Tab

Instagram is shaking up their Explore tab. There will now be a navigation bar that features pinned shortcuts to Shopping and IGTV, which will then be followed with topics tailored to each user’s interests like “travel” or “food.”

The explore grid will also now feature Stories, giving them even more visibility.

No alt text provided for this image

Image source: Instagram 

What This Means for Hotels & Resorts

Instagram’s Explore section is used by more than 50% of its audience every month, and this is one of the top ways users discover new brands and accounts. The ability to more easily connect with users interested in “Travel” is a great opportunity, so try to increase the likelihood of appearing here by using plenty of travel-related hashtags like #wanderlust and #tuesdaytravels.