Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year.

“Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their websites and social media marketing,” said Mr. DJ Vallauri, Lodging Interactive’s Founder and CEO. “Our promotion is valued at $18,000 in savings over a one year period.”

Lodging Interactive websites always include the following:

  • Award-winning stunning website designs.
  • Fully responsive mobile website.
  • Real-time, AI powered ADA WGAC 2.1 compliance.
  • Complete Search Engine Marketing (SEO & PPC).
  • Property owns the website, all code and creative development.
  • Each website is fully managed by professional webmasters.
  • High-speed website hosting.
  • Booking engine integration.
  • Digital account management and strategy.
  • Monthly business review phone call and comprehensive KPI reporting.
  • 24/7 online KPI reporting portal.

The following social media marketing services are included at no additional cost:

  • Social media management and strategy for hotel’s Facebook, Instagram and Twitter accounts.
  • Original social media content creation and image sourcing for each post.
  • Social media monitoring and responding to all persons posting in a timely manner.
  • Social reputation protection to mitigate negative situations to protect the hotel’s reputation.
  • 24/7 online KPI reporting portal.

“Our agency is uniquely positioned to provide comprehensive digital marketing solutions for the hospitality industry,” added Mr. Vallauri. “For nearly 20 years we have supported hundreds of hotels in the areas of website development and strategy as well as reputation management and strategic social media marketing. We continue to grow by investing in innovative new services for the hospitality industry.”

Interested properties should visit https://lodginginteractive.com/products-services/website-creative-design/ or call 877-291-4411

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services.

“For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and revenues,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Today’s hospitality digital marketing landscape is very complex, and our all-inclusive marketing packages simplifies things a great deal for hoteliers.”

Lodging Interactive’s all-inclusive marketing packages include:

  • Website Design & Development
  • Website Digital Marketing Services (SEM)
  • Social Media Marketing & Social Engagement Services
  • Reputation Management & Guest Response Services

Packages details can be found by visiting: https://lodginginteractive.com/turnkey-packages/.

“And while we continue to offer customized digital marketing solutions for hotels, now any hotel regardless of budget, can compete effectively online with our all-inclusive marketing packages,” added Mr. Vallauri.

All website design agreements include ADA WCAG 2.1 compliance using the most sophisticated AI machine learning technologies and are developed using open source technologies without any

proprietary content management system (CMS). “Many competitors build hotel websites that use proprietary content management systems. Doing so makes it difficult, if not impossible, for hotel clients to leave the agency with their websites. In essence, the website cannot operate without the agency’s proprietary content management system behind it; we refuse to do this. We believe our clients should always have the ability to move the website to another agency if they’re not satisfied with our services,” stated Mr. Vallauri.

To learn how the Lodging Interactive all-inclusive packages can benefit your property or for more information please visit LodgingInteractive.com or call 877-291-4411.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411

How to Get Your Resort & Travel Brochure PDFs To Google’s Position Zero By Lodging Interactive

Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more.

 

Now, there’s a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests.

 

Google has just announced that they’ll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resorts to maximize search visibility, which can directly lead to more traffic and an increase in reservations.

 

Ready to take advantage of this for your business? We’re going to show you exactly how to create and optimize content so it has a shot at snagging that prime placement.

Google’s Position Zero: What It Is And Why It Matters for Hotels & Resorts

Google’s Position Zero is also known as their featured snippet block, where a searcher’s question is answered in a concise way. These answers are featured above the rest of the search results for maximum visibility, and users can click for more information to be taken to the source.

 

 

 

Historically, only HTML links were used as sources for featured snippets, but now content from online PDFs (the key word here being online) will be used, too.

 

 

It’s not uncommon for hotels and resorts to already have a number of PDF resources available for their guests, and now there’s an opportunity for those already-existing resources to be used to increase search visibility. Brands also have the option to create content that is specifically written with featured snippets in mind, providing value to potential guests right from the very first interaction.

How to Rank for Google’s Position Zero with PDFs

You know you want to rank for Position Zero to increase brand awareness and hopefully get plenty of clicks and links back to your site. Here’s how you can do it.

Optimize PDFs for Featured Snippets

You have the best shot of appearing in a featured snippet if content within your PDF is, in fact, optimized for that purpose. Consider what questions your guests ask frequently, because these are questions they’ll likely search for online, too. Then create succinct, concise answers for each. Opt for simple but actionable statements, and use bullet-point lists if needed.

 

For the hospitality industry, examples of content that may do well include addressing questions like what to do in an area or what standard checkout procedures are in a resort.

 

Remember, the better you’re able to directly answer these questions in a search-friendly way, the more likely you are to get a shot at that featured snippet.

 

Consider SEO-Friendliness

As you’re optimizing your content, take careful consideration of SEO into account. I recommend using tools like SEMrush to look for question-based keywords that generate a large number of traffic, and use headlines or subheads in the PDF using these same keywords. Asking the question in the PDF and then immediately answering it can help you get results.

 

Publish that PDF Online

Don’t just feature a landing page with the actual PDF and require users to download it before accessing the content, because this will prevent it from being crawlable. And if Google can’t access the information, they can’t share it.

 

You can have your PDFs available on your own site, giving them their own page, and still offering users the ability to download the content if they choose.

 

PDF aggregators will also likely eventually find their way to you, featuring your content on their site. This increases the number of backlinks to your site (as long as they’re linking to you and giving you permission), which can increase both your domain authority (which gives you a better shot at ranking higher in the SERPs) and site traffic, helping you get closer towards that goal.

Tips to Maximize Guest Contact from Your PDFs

To maximize the amount of site traffic you get from your PDFs, consider the following for best results:

  • Offer valuable information. This is what people are typically looking for and what shows up in featured snippets.
  • Create PDF headlines that relate to the searches you want to appear in.
  • Keep SEO and keywords in mind when creating and organizing your PDF; answer questions immediately instead of dragging out the answers.
  • Add links! This is the most important step. Add links to your site including your homepage and resources like your blog so that readers can end up coming back to you. Without this, you’re leaving a lot of potential on the table.

Conclusion

Many brands have everything from lead magnet ebooks to travel brochures online available to connect with guests and improve their experience along the way. Optimize your content moving forward with the featured snippet potential in mind, because the potential search visibility and resulting traffic could be an opportunity too good to pass up.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The Company also offers a full suite of comprehensive social media marketing services.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Latest Social Media Changes Affecting Hotels and Resorts

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month we’ve seen features that are focused on improved integration and making more information available to both marketers and users alike. Let’s take a look at each update and how they’ll affect hotels and resorts.

Instagram Releases Ability to Share IGTV Previews in Stories 

Instagram has been linked to their stand-alone app IGTV since it launched in June, which features long-form video content. Now, users can share their favorite IGTV videos to their Stories, which will generate a short preview. If your Stories’ followers click on the preview, they’ll be taken to the full IGTV video.

What This Means for Hotels & Resorts 

Hotels and resorts have a lot of great opportunities to turn their IGTV channel into their own mini Travel Channel, and now you can send your Instagram followers directly to more long-form content. Stories are a popular feature and using them to leverage your followers to send them to the content you most want them to see can get you more views on your video content.

Stories Ads Have Come to Facebook 

Facebook now has access to the same Story Ads that have been available on Instagram for awhile now. When you’re creating your ad campaigns, you can enable Facebook Story Ads just as you would with Instagram Ads, and utilize the same features like CTAs, links to your site, and detailed reporting. This is all available through the Facebook Ad Manager.

What This Means for Hotels & Resorts 

Airbnb was one of the first brands that tested Instagram Story Ads when they were first created, and they saw incredible results from the campaigns. This included a 13-point lift in ad recall and a 5-point lift in association of Airbnb enabling travelers to book experiences in the 25-34 year old demographic.

Story Ads can be an effective way to target potential guests in that demographic, so use them to showcase everything your resort has to offer and get clicks to your site.

Google Campaign Manager Has LinkedIn Attribution Reporting 

Google’s Campaign Manager now has an integration with LinkedIn Adsthat allows you to better see how your LinkedIn Ads are performing, both individually in detail and compared to other PPC platforms. This will make it easier for your LinkedIn Ads to get the attribution for conversions that they deserve and have a better understanding of how your campaigns are performing.

What This Means for Hotels & Resorts 

If you’re running LinkedIn Ads in order to attract guests to stay or hold events at your hotel, this is something to look into. Attribution can be tricky with PPC platforms, especially when people aren’t likely to convert right away for something that requires planning like a conference or a trip. Gaining more insight into how your ads on each platform are actually bringing you customers will help you better allocate your ad spend moving forward.

Pinterest Following Tab Feed Gets A New Look 

Pinterest has updated their Following tab, which allows users to see content only from the people and boards they’ve chosen to follow. This tab has just gotten a redesign, and now will feature an “immersive” single-Pin format on mobile, showing users singular pins one at a time in order to help them focus on what they’re seeing and quickly scan from idea to idea.

Image source: Pinterest 

What This Means for Hotels & Resorts 

The idea behind the redesign is that people are more likely to be interested in the content that they’ve chosen to follow, so helping them to focus on mobile by showing them one pin at a time like an Instagram feed will help you connect with potential guests following you on Pinterest. Getting that kind of attention will increase the likelihood of clicks and results, making the platform more valuable.

Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, LodgingInteractive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information:

Telephone: 877-291-4411

Email: info@lodginginteractive.com

Promote Hotel Content Marketing by Choosing the Best Images

They say “a picture is worth a thousand words”.  In today’s hotel content marketing no truer words have ever been spoken.  Images help to sell your hotel.  People will remember 80% of what they see versus 20% of what they read. The perfect image will resonate with the potential hotel guest who makes purchasing decisions based on the emotional connection to your hotel visuals. So how do you pick the best image to promote your content and relay your message?

choosing images hotel content marketing

When choosing an image, it’s clear that it needs to support your subject but it’s just as important to make sure the image captures the right feeling. For example, in trying to promote a hotel’s beachside activities, we can find a slew of beach photos but choosing the one that evokes the emotion ‘I want to soak in some rays on that beach at that hotel’ is what you want.

 

Creating images with an authentic feel allows the viewer to be there without physically being present. The best image choice comes when you entice the senses and provoke emotions. You want them to imagine experiencing that cozy bed, that pristine beach, that happening locale or that scrumptious looking dish at the hotel’s restaurant.

 

There are many online options for finding images to use in your hotel content marketing, and it’s all contingent on whether you have the budget to pay for it, the amount of time you have to invest in your search, whether or not you need a high resolution image and image sizing considerations.

 

What’s also important to remember is that images use a lot of data which can considerably slow down a page, not to mention wreak havoc on your site ranking. You will want to resize and optimize your images to avoid frustrating your hotel site visitors with a slow loading page.

 

Images are meant to support your hotel content marketing efforts and, if you’re looking to simply augment your hotel website, blog posts, social media content etc. then there might not be a need to look beyond your own hotel staff. With today’s smartphone technology, any one of your hotel staff can become an amateur photographer producing some solid photos of your property, activities or even local events and places.

 

The whole point is to capture the traveler in any stage of their travel journey through authentic, genuine images in your content. The emotional response you will get from your image choice is just as valuable to a hotel as the more traditional sales driven campaigns since it provides a spark that can fuel the discussion about your hotel’s values and culture. What type of images do you choose for your hotel content marketing? Choose wisely.

Lodging Interactive Launches Stay.Play.Explore Local Content

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its localized Stay.Play.Explore micro website services for hotels. Stay.Play.Explore provides hotels with fully curated local destination content and lifestyle activity based information for hotel guests.

“Hotel websites rarely provide deep localized content to inform and inspire guests when they’re in the travel planning phase,” said DJ Vallauri, Founder & President of Lodging Interactive. “Our Stay.Play.Explore micro websites provide curated local content tailored around things to do near the hotel and differentiates the property against its competitive set. This kind of localized, human curated content helps to drive direct bookings.”

 

Lodging Interactive Stay Play Explore Live Like a Local Marketing Micro Websites

 

Lodging Interactive marketing landing pages for hotels.

 

 

SIMILAR STORIES

 

Stay.Play.Explore adds value to any property seeking to drive more direct bookings and minimize its dependence on OTA’s. By providing deep, local information that is designed to complement the local destination, hotels are playing a more involved role in the guest’s travel planning process. Lodging Interactive copywriters curate and create unique content to appeal to all travel demographics.

“Stay.Play.Explore for branded properties, is the perfect content addition to brand.com property pages,” added Mr. Vallauri. “Providing potential guests with recommended weekend sightseeing itineraries and helpful local hints communicates to all demographics, business travelers, leisure travelers and family vacationers.”

Facebook integration of the Stay.Play.Explore micro website also extends the value to the hotel’s social media network.

 

Lodging Interactive Facebook marketing for hotels.

“Inspiring travelers throughout the travel journey is critical in closing more direct bookings. Anytime you can enable travelers to ‘Live Like a Local’ in a foreign destination, you win,” stated DJ Vallauri.

For more information on how to add Stay.Play.Explore localized content your hotel’s brand.com website pages, visit Lodging Interactive or call 877-291-4411 ext. 704.

Contact
DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: 877-833-7375

Takeaways from Google’s Presentation at 2017 SMX Advanced Seattle

The mecca for search marketers are the SMX conferences where they find sessions and training workshops covering all things SEO and SEM related. At the June 2017 SMX Advanced conference held in Seattle, Google’s presentation did not disappoint search marketing gurus.

 

Google’s Mobile-first Indexgoogle's presentation smx advanced

 

The Google presentation included the latest goings-on regarding their Mobile-first Index. Here are a few important summary points:

  • The switch to Mobile-first Index could take as many as four to five years to completion but is expected to start rolling out in 2018.
  • A responsive website is preferred by Google within their Mobile-first Index. If your website content is only for the desktop, you would still get indexed but how well you get ranked after the Mobile-first complete launch is another story.
  • Google is reconfiguring all their page speed metrics to be Mobile-first so we can expect many updates are forthcoming.
  • Google said that anything longer than a 5 second load time for mobile is too long and you will need to improve site speed to have your website rank well within the new Mobile-first Index.
  • A new mobile testing tool is under consideration that would allow site owners to see what would change on their site once the Mobile-first Index is launched.
  • The Link Graph is not working well for mobile so Google said they continue to work on it to see what they can do to make PageRank effectively work on the Mobile Web.

 

Concentration on a Better User Experience

 

There were some other important takeaways but all of them, in the end, were to benefit the end user with a better experience:

  • At Google’s May 2017 keynote, AI-First was the theme but, at SMX Seattle, there were no plans mentioned for machine learning updates coming any time soon but Google Voice Search Analytics is underway.
  • While there is no exact word count qualifier, websites with word counts of 1536 words or more, rank no.1 and 2 on Google.
  • If you’re in Ecommerce, you need to optimize your conversion process to be 3 clicks or less for a better user experience
  • User engagement is still the measuring stick for Google to see how well their algorithms are performing.
  • Google made a whopping 1,623 algorithmic changes to their index in this past year alone.
  • Well known SEO consultant, David Mihm, said that when many people get the online conversation about you going, it is most favorable for establishing a strong Local Ranking Factor within Google’s local search algorithm.
  • Google has no plans to add a new meta tag (allowing publishers to control whether or not their content would be shown) to Featured Snippets and no plans for Featured Snippet Analytics.
  • Removing old, outdated content that has no traffic might give you a ranking boost. Disney gave a convincing case study to prove this.
  • Google still frowns upon buying links and is going after the big sites selling them such as Forbes and Entrepreneur Magazine. They say not to purchase links as it considers the practice of buying links a violation of Google’s Webmaster Guidelines.
  • Google will not penalize you if you hide content for a better user experience (UX). Examples include the “read more” and “more” links on your site.
  • Google has a clear focus on Progressive Web Apps (PWA) for providing a better user experience.

 

Though Google’s process to Mobile-first Index completion is a complicated one, there is no time like the present to be prepared for the effects it will have on your website rankings.

Hotel Booking Tracking Issues

What happens when a web developer doesn’t implement your e-commerce tracking code properly?

Your hotel booking engine is vital to your online success.  We all know the importance of data but what is even more important is that the data you are tracking is correct. Your success hinges on not only the figures in your account but also that the figures you are seeing are accurate.

Most of the Independent and boutique hotels rely on third-party booking engines or third-party vendors for recording bookings and revenue. Unfortunately, sometimes third-party vendors, IT people or web developers don’t take the time to understand proper implementation of the e-commerce code, and this is where we step in to troubleshoot and fix the problem fast.

You’re about to launch a website, and you’ve ensured everything on your end is streamlined and ready to go. You did everything you were supposed to do on your end, including giving the web developer the tracking code for conversions to install. Suddenly, it hits you — it wasn’t anything you did. The tracking code wasn’t installed properly.

After a website goes live, there are numerous possible reasons why the e-commerce conversion code isn’t attributing correctly to the proper channel. Some of the common problems we see with implementation are as follows.

  1. The code is not placed on the correct page.
  2. The code is placed on the correct page but not in the right place of the website. (In header, footer or body tags.)
  3. Additional JavaScript code has been added via the CMS or application delivery infrastructure that may have changed the e-commerce code.
  4. The code is for remarketing in Google AdWords and not the conversion code.
  5. Customization of the code is wrong. (This is a major issue and needs to be resolved by tweaking the code according to the site changes and upgrades.)
  6. Hotel and booking engine website needs are tracked by a customized cross domain tracking code. Implementation of this code is wrong.
  7. The code is placed on the correct page, but is not copied exactly as it should be.

Here is a brief example of when the code is not copied exactly as it should be even though it was placed on the correct page. (Problem number 7).

During our process of routine expert checking, we noticed that the revenue attribution was not flowing correctly in Google Analytics reports. A print shot from the Google Analytics report here shows clearly that the paid search revenue was attributing towards direct traffic.

In the case of this client, the revenue and transaction pattern was attributed to almost 80% direct traffic, 15% paid search traffic and the rest from other sources. (There was only one transaction of $151 revenue before this issue occurred.)


When our experts analyzed the situation in detail, we found out that, while upgrading the booking engine site, the booking engine developer did not exactly copy a very small snippet of the code as it should be (line 46) and it completely brought down the revenue reports data.

The correct code was as follows, which needed the Hotel website name in the [‘ ‘] square brackets, to track the cross domain tracking correctly.


After troubleshooting, the issue was resolved with this correction and the latest Google Analytics report now clearly shows the revenue pattern of 80% and 15% from direct and paid search channels.

 

Even though it seems like a very small error, it is a time-consuming process to analyze and pinpoint the exact issue from the whole nitty-gritty of website coding. But we at Lodging Interactive have the technology, processes and people in place to monitor and troubleshoot complicated issues.

Through our experts and state of the art technology, the booking engine source code and hotel website are constantly supervised so that information gleaned from website interactions and bookings can help boost ROI and increase bookings. In this way, the client is able to make more informed choices with plenty of information to back up their decisions.

The Benefits of Internet Marketing for Hotels

As we are so entrenched in the digital age, it seems logical that your hotel advertising should be as well.  For many years hotels have relied on print marketing in newspapers, magazines or paper mailers to get their message to potential customers.  There may still be a few hoteliers out there using these methods, when in fact, the benefits of Internet marketing for hotels greatly outweigh any other means of advertising.

As a hotel owner/manager your goal is to increase room revenue.  You want more “heads in beds”.  To achieve this you need to think like the consumer and understand how they purchase goods and services.  In this day and age, more and more people are on their mobile devices conducting research and comparing prices because it’s quick, easy and right in the palm of their hands.  If you’re not in the digital world you are missing out on many opportunities to grab the attention of these users.

When marketing your hotel website, keep in mind the benefits you will reap.

It’s convenient.  When you advertise online, you’re available 24 hours a day to take reservations and to showcase your property.  With busy schedules, consumers are searching the web at all hours of the day, so whether Internet Marketing for Hotels it’s the early riser or the night owl, you can access them all.

Your reach is greater.  Using internet marketing services allows you to reach people all over the world rather than those in a specific market or a particular part of the country.

You can build relationships. Unlike traditional print marketing, internet marketing for hotels provide an opportunity to build a database of those who visit your website.  By providing a newsletter sign up or an e-offers sign up, you can develop a list of potential customers to reach out to. You can then tailor and email offers that speak to the needs and wants of your database.  Another option is to give your guests a chance to leave a review that you can personally respond to.  This shows your guest that you care about their experience and value their opinion.  Each of these items will help build positive relationships with your guests.

Online marketing is a must for hotels if you want to be successful and stand out from your competitors. There are too many components to website marketing that make it an effective strategy not to be overlooked or undermined.

Why Hotels Should Choose Google AdWords & Bing Certified PPC Partners

Bing Ads Accredited ProfessionalGoogle Certified Partner

 

 

 

 

Hotels using Certified PPC Partners such as Google AdWords & Bing Ads can reach new guests in a targeted way and promote direct bookings.

Hotel paid search marketing can sometimes be tricky and especially challenging when setting up PPC campaigns in Google AdWords. If not set-up correctly, your hotel may end up spending thousands of dollars without getting any of the desired results in return.

What is a Google Partner Agency?                       

At Lodging Interactive we are proud to have a professional on our team that is certified in the use of Google AdWords and Google Analytics. We link our Google AdWords Partner badge directly to our Partner page. But what does it mean to be a badged Google Partner and why is having your hotel work with a Google Partner better?

Google made a Google Partner badge available to advertisers who have passed Google’s criteria as well as have met higher spending and performance requirements. Lodging Interactive has earned this badge by being certified in AdWords, managing a large ad spend every 90 days, and continuously meeting Google’s standards to maintain partner status.

We have also earned specializations in Search and Mobile advertising. This means we are certified in these specific product areas and are well versed in helping clients create and optimize ads for both desktop and mobile.

Why a Google Certified Agency like Lodging Interactive is Just Perfect

Hotel Marketing Expertise: Since 2001, our team has worked in online marketing services focusing on the hotel & hospitality industry. We are successfully managing custom hotel website design, website creation, strategic marketing, customer relations & hotel social media for independent hotels, branded properties and numerous hotel management companies.

Google Certified Analyst: Our dedicated certified manager stays up-to-date with the latest Google AdWords, Google Analytics and YouTube tools as well as algorithm updates by writing and passing Google certification exams every 12 months.
PPC Best Practices: To maintain Google Partner status, our agency team member must take certification exams in AdWords Fundamentals, Search, Display, Video, and Mobile Advertising along with Analytics. We follow Google’s standards for account management best practices to maintain our Google Partner badge.

Inside Insights & Features: Partners know what is going on with Google services and products all the time and this gives us valuable insights into the latest trends, events, & inside news in the industry. It also gives us access to Google’s beta features, up to a year or more before they become available to the public, as well as applications in the industry.

Direct Google Access: Google Partners with a large ad spend have a dedicated Google Agency Team that can be contacted any time a client has an issue without waiting in line.

A company that doesn’t continue to maintain Google’s standards for partner status can have their badge removed. This ensures that a high standard of service is maintained no matter the date that the Partner Status was achieved.

Part II – Bing Ads Accredited Professional

Many companies overlook paid search ads on Bing, but they make up a 28.7% share of all searches.

Similar to the Google Partner exam provided by Google, Bing Ads has an Accredited Professional Certification. In order to use Bing Ads on a day-to-day basis, the Bing Ads certification ensures your skills and abilities as a digital marketing and paid search professional are up to date. Like Google, Bing also offers similar benefits for its Accredited Professionals.

Bing constantly creates new and fancy features for your account expansion and improvement. As a Bing Accredited Professional, we join the crew of knowledgeable account executives and PPC experts in the industry.

Get started with your Hotel PPC Campaign today.