Hospitality Social Media News Issue – Facebook Chat Bots

Typically when it comes to social media updates, Facebook is leading the charge with the most significant changes and the largest number of them. When our last newsletter ran, Facebook was busy tackling the privacy debacle they’re now in. At the end of the day, we firmly believe Facebook remains key to any hotel’s social media and engagememnt strategy.

Here are the social media updates that have happened in the last two weeks and how they will affect those in the hospitality industry.

Facebook Pauses Chatbot & App Review

It’s no secret that we’re not a fan of chatbots here at CoMMingle, and this is an enormous development even if it is just for a little while. Facebook has temporarily paused the chatbot and app review system, preventing pending chatbots new apps from getting approved and running. If yours is already up and running, it will continue to function.

What This Means for Hotels

If your chatbot is already functional (as functional as chatbots can be, anyway), you should be in the clear. If you’ve been considering chatbots or rely heavily on them, however, take a look at hiring a live chat service like CoMMingle to handle your private messages for you. You’ll be able to provide better customer service to your guests and you won’t be susceptible to chatbot shutdowns.

Facebook Restricts Questionable Ad Targeting

This likely is a result of the backlash of all the talk and concern about privacy and data breaches on Facebook. They’ve recently announced that they’re cracking down on several things related to ad targeting. The highlights of this are:

  • Enforcing the rules against creating and using custom audiences from emails without users’ consent. According to TechCrunch, this includes the inability to share custom audiences across multiple linked ad accounts.
  • Shutting down partner categories for ad targeting, which enabled third-party data providers to offer ad targeting information to businesses.

What This Means for Hotels

Most hotels and resorts won’t be directly affected by this as long as they’re already following Facebook’s guidelines. The exception is hotel branded properties or resorts with multiple Pages (like a Hilton Orlando and a Hilton Denver), which may have been using the same custom audiences for multiple campaigns. If you’ve been utilizing these strategies, adapt and make sure that you can prove you have customer consent to keep your ad account in good standing.

Facebook Improves Split Testing on Ads

Split testing is an important part of any ad campaign. It allows you to see what’s working and optimize your campaigns for maximized results and profit. Facebook just released a new Quick Creation Flow to improve split testing and make it easier and faster. It will allow you to create multiple creative variables for each main campaign, speeding up the process significantly.

What This Means for Hotels

Split testing will help you better evaluate what creatives are working best for your hotel. You can test different offers for different audiences, like featuring different services in your wedding package when targeting brides or different excursions your resort offers. This will speed up ad creation on a massive scale, too, making it much more simple to run and test larger number of ads for your resort.

 Snapchat

Tagging in Snapchat Stories Now Available

According to engadget, you can now tag other users in Snapchat Stories in their new Mentions feature. This is groundbreaking as far as Stories across all platforms go, with neither Facebook or Instagram offering this feature yet. To tag users, just type in the @ while creating your story, followed by their username. Viewers watching your Story can swipe up to see the tagged account’s public Stories or see their profile. This should be coming in the next few weeks.

What This Means for Hotels

This feature is a big one for hotels and resorts. By asking users to tag you in their Stories, you’ll be able to find more user-generated content and guest reviews that you can ask to feature on your profile. If users swipe on one of these Stories, they can also see all the public Stories from your hotel and resort, too. This is a great way to get more visibility and increase word-of-mouth marketing for hotels in a way that users will find appealing.

Facbook Messenger

Facebook Opens Up 360 Video in Messenger  

Facebook’s incredible 360 degree photos and HD quality videos can now be sent through the Messenger platform. This can be used to share specific high-performing content with individual users as appropriate, making Messenger a more visual platform.

What This Means for Hotels

There’s a lot of incredible use cases of 360 photos and high quality videos, but hotels and resorts can best take advantage of them by showcasing full, dynamic views of their properties, activities, and individual rooms. Imagine having a guest ask a question about a specific room type and being able to send them a 360 degree photo of the exact room in question. This could help answer guest questions quickly and increase bookings.

Pinterest

Pinterest Adds a New Following Tab  

Followers now mean more than ever before on Pinterest thanks to their new Following Tab. Users can click on this tab to see all of the latest pins (in chronological order) from the people they follow. This will help people see more content from those they want to see it from, and it makes followers more valuable because they’re more likely to see more of your content.

What This Means for Hotels

It has previously been difficult to get your pins noticed, even with a large follower count. This new feature allows you to turn pins into something resembling more of an Instagram feed for your followers. Hotels and resorts should find the best times to post online to appear at the top of the feeds. This will likely vary for each individual business, but take time zone of your guest’s home locations into consideration in addition to the time zone where you reside.

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Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information: Telephone: 877-291-4411, Email: info@lodginginteractive.com

Hospitality Social Media Marketing News – April 4, 2018 Issue

It’s just been two weeks since we sent our last social media update newsletter, and so much has already changed. Keep reading to see what these changes mean for hotels and resorts in the hospitality industry, and don’t forget to keep an eye out for biweekly updates moving forward! We don’t want you to miss a single thing that could improve your hotel’s social performance, so we’ll be compiling bi-weekly lists of the most important changes happening on social media and how it will affect the hospitality industry.

InstagramNew Working Hashtags & Account Links in Bios

Instagram just released a new feature that allows users to attach links and actual, working hashtags to your profile. Many hotels will feature their branded hashtag in their profile, and now this will allow you to make that hashtag clickable.When it comes to the account links, you’ll be able to put links to other Instagram accounts in your resort’s bio. This includes linking to your hotel or resort’s other Instagram accounts.

How Hotels Should Use This Feature

There’s two parts to this new update, and we’re going to break down what both mean for hotels and resorts.

Being able to add an actual, clickable hashtag to your profile is a big deal, especially if your resort gets a lot of user-generated content. Imagine having a potential guest click on that hashtag and see not only posts that you’ve shared, but pictures of and videos of smiling guests enjoying splashing around in your oversized pool or raving about their spa weekend. This is immensely more persuasive what even the most talented strategists could create on their own.

The account links also give hotels and resorts a distinct edge. Now, you can send users to other sister resorts and hotels if applicable. If your resort has separate accounts for your restaurant, spa, and/or wedding venue, this feature also gives you an excellent opportunity to promote those from your main profile, too. This will boost followers across the board on all accounts, and make your marketing seem a little more seamless.

Instagram screenshot

Instagram’s Updated Algorithm

A good while back, Instagram caused a Facebook-eque when they announced that they would be rearranging the newsfeed. Since then, users are shown content that’s deemed to be most relevant to them, and it’s no longer in chronological order. Instagram will be changing this back to the way it was, focusing on newer posts.

What This Means for Hotels

This is good news for hotels and resorts building up their following and engagement, as you’ll no longer get dinged by the algorithms. Make sure to find your peak posting times when your users are most likely to be online so you can post accordingly and get better results. In the meantime, post plenty of Stories, which last 24 hours.

SnapchatSnapchat’s Map Explore

In our last newsletter, we talked about how Snap Map was expanding. Now, the Snap Map Explore feature lets users better see what’s going on around them by seeing where their friends are on the map. According to engadget, users will be able to see updates from their friends who have chosen to share their locations.

What This Means for Hotels

If your target audience is active on Snapchat, this could be a big advantage for you. Imagine having users sharing stories and locations while they’re relaxing in the cabana or enjoying dinner in the resort. People at large conferences could be inspired to meet up with other attendees, for example, giving you a few extra heads during the dinner rush.

Twitter

Twitter’s Verification Will Soon Be More Widespread

Twitter is currently working on finding a way to scale that much-coveted blue checkmark, making verification more available to more users. Their verification system was originally created to help celebrities and influencers verify their identity and protect them from potential imposters or spammers. According to Business Insider, plan is to allow all users to access this feature to prove they are, indeed, who they say they are.

What This Means for Hotels

Hotels and resorts who are not yet verified will be able to accomplish this much easier, getting a nice boost of credibility along the way. This will help customers feel more confident in who they’re engaging with, increasing the likelihood that they’ll reach out for help if they need it through Twitter’s messaging feature.

Snapchat

Snapchat’s Location Data

Snapchat historically hasn’t done so well with providing businesses data about how users are interacting with their content, especially when compared to Facebook. They’re trying to compensate for that with their new location data, where they’ll offer brands free statistics about how many users are visiting their locations.

According to AdWeek, the platform will soon be telling brands how many visitors came to their store, and how many came back at a later date. The data may even include information about demographics or users’ interests.

What This Means for Hotels

Hotels and resorts are inherently location-based, and this update shows that Snapchat may be trying to take center stage as a location-based platform. This information, combined with a unique and highly engaged demographic that uses on Snapchat, could be an enormous advantage for those in the hospitality industry, especially if you want to learn more about your audience for future marketing campaigns.

Snapchat screenshot

Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information:Telephone: 877-291-4411Email: info@lodginginteractive.com

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conversational marketing

Lodging Interactive Publishes: Hospitality Social Media News

Hospitality Social Media News

 

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.

 

Hoteliers can click here to subscribe for free.

 

“Our goal in publishing Hospitality Social Media News is to educate and to provide value within the hospitality marketplace.  In any given week social media platforms announce new features and algorithm changes which could affect hotel marketing plans. Unless you ‘live and breathe’ social media like we do, you simply can’t keep up,” said DJ Vallauri, Lodging Interactive’s Founder & President.  “We know the hospitality industry will benefit from Hospitality Social Media News and we’re pleased to provide this free resource to hoteliers.”

 

Each issue of Hospitality Social Media News provides the latest news from Facebook, Twitter, Instagram and more, and what it all means for hotels specifically.  Hoteliers can click here to subscribe for free to start receiving the bi-weekly email newsletter.  The first issue of Hospitality Social Media News will be published on March 21, 2018.

 

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

live chat

Why Customer Service is the New Marketing.

At any given moment, there’s a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves.

That’s all well and great, but sometimes the most effective forms of marketing are also the most straightforward. This is true when you embrace customer service as an essential component of your hotel’s marketing strategy.

Why Is Customer Service Important for Marketing? 

Customer service and marketing have traditionally been two very separate departments, with entirely different teams handling each. While the hotel marketing staff ultimately does have a different job than your customer service representatives, there should be overlap between the two for best results.

Marketing, after all, is a discipline that focuses on showing potential guests exactly why they should be making reservations at your hotel. It’s about proving that you’re superior to your competition and that you can best serve their needs. This absolutely includes advertising, but it also can be a lot more personal, with one-on-one interactions being the most powerful.

How Exactly Does Customer Service Tie into Marketing? 

If a hotel or resort has responsive, genuine customer service, their guests will be sure to take note of that right off the bat. Customer service that is both good and fast is important to increasing numbers of guests, especially since there is more competition than ever before; if they don’t feel like you appreciate their business, they’ll take their business to your competition.  With this being such an important factor, having great customer service can help build your brand and shift client perception of you.

It’s also worth noting that customer service is now more closely tied to conventional marketing channels than ever before. Interested potential guests are more likely to contact you through social media private messaging or live chat than phone, email, or mail, so lumping customer service into the performance of your social and marketing channels is an essential part of how customers will interact with them. Some platforms, like Facebook, will even post information about your response time publicly, which can affect how users perceive your brand.

Ultimately, customer service representatives can become exceptional salespeople in addition to making sure all your guests are happy, promoting the right services, bookings, or amenities at the exact right time. Their recommendations will be more personal than autoresponders or Chabots, which utilize algorithms that most times don’t properly and become frustrating to potential guests. By giving your customer service representatives sales and marketing training, they’ll be aptly equipped to handle any guest crisis or question while understanding how to help use the interaction to strengthen your brand.

How Live Chat Can Seamlessly Integrate Customer Service and Marketing 

If customer service is the secret to better marketing, live chat is easily the secret to better customer service. Live chat lets you provide instant and excellent customer service to users who are contacting you with questions, concerns, and problems about a stay at your hotel.

For resorts and hotels in the hospitality industry, this can make the difference between landing a new repeat guest or losing them to a competitor forever. Being available to answer any questions personally and on a case-by-case  basis (instead of utilizing strict, inflexible policies) will help you build your brand and loyalty.

Best of all, live chat marketing won’t slow you down. The immediacy of this particular medium is good for guests who expect faster-than-the-speed-of-light responses, but it also works in the favor of the hotels using them; instead of getting bogged down with back-and-forth emails over several days, you can solve a guest’s question in minutes without ever facing the risk of losing them because it’s just plain taking too long.

If you’re struggling to implement live chat for your hotel or resort, look into live chat management services like CoMMingle Live. We offer full live chat management, with our live chat tool integrating with your website and social media direct messaging platforms. We have highly trained agents on hand to help your guests s get their problems solved quickly. This can help you book more, build a reputation as a brand who is invested in customer relationships, and save you money all at once while you can put time into the other areas of your hotel that need you most.

Want to learn more about how CoMMingle can help you? Get in touch with us here.   

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI”s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

why hotels shouldn't use chatbots

Why Human Hotel Live Chat is Better Than Chatbots

If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately?

You’d choose the person, every time. Everyone would.

Live chat is no different. Live chat with real, actual people will be superior than conversations with chatbots on the other side every single time. It may cost a little bit more to pay someone to handle the live chat, but it’s a cost that will provide a return on investment multiple times over.

Here’s how…

Chatbots Are Stuck to Pre-programmed Responses

Chatbots aren’t “smart,” even if you program them really, really well. They are limited to only answer questions they’ve been programmed to identify, and they can only provide a set number of answers to those limited questions.

Sure, when a customer asks about amenities offered by your hotel, they can spout off information about the pool and complimentary breakfast. Your chatbot will fall short, however, when potential customers ask if there’s a limit on towels at the pool or if their breakfast can be gluten-free, dairy-free, and pork-free.

human live chat vs chatbots

 

These small, detailed questions won’t matter to 99% of customers, but the answer could decide whether or not that potential customer books with you. And while only one person will ask each of these questions, an enormous chunk of customers reaching out will have a different question that matters to them. It’s impossible to program for that.

People Understand Nuance

Chatbots only spit out binary responses. Yes and no, we have that or we don’t, I do or don’t understand the request, was or wasn’t this answer helpful? Human beings understand nuance in a way that chatbots never will. Instead of “yes and no,” we can provide “maybe, let’s take a look.”

When it comes to hotel bookings—which may include conference, event, or wedding bookings—there could easily be many grey areas. For example can you extend the number of discounted rooms for our event?

A chatbot will only routinely cycle through policies you’ve taught it; it is incapable of nuance or negotiation, which could be crucial to landing large bookings.

People Actually Care 

Whoever said business isn’t personal was flat out wrong. Business is immensely personal, and if customers feel like you don’t care about them, they’ll go straight to your competition. Chatbots, by nature, cannot care. At best they’ll appear polite, but they won’t have the capability to go above and beyond like a dedicated customer service specialist; they’ll just replay the same menu of options on a loop.

A real person will care that your customer is stressed, or upset, or confused. Since you could lose these customers quickly without turning around their experience, it is essential to have a dedicated representative ready to tackle their problem with them.

Long story short: you want to invest in human live chat instead of relying on chatbots. You can’t afford not to.

Lodging Interactive, through its CoMMingle Live Chat service, offers hotels a fully managed and affordable live chat service available 7 days a week.  For more information on Lodging Interactive and CoMMingle Live Chat for Hotels or call 877-291-4411 Ext 701.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

 

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI”s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

 

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Lodging Interactive & IBM Watson Launch AI Platform

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the roll-out of its CoMMingle AI social media management platform for the hospitality industry.  A hospitality industry first, CoMMingle AI leverages the power of IBM’s Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.

“Our CoMMingle AI platform allows our agency to read through and analyze the engagement effectiveness of social media posts and to surface the commonality of the top performing posts,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “While such a task is humanly impossible to do, our CoMMingle AI platform can analyze tens of thousands of social media posts and their corresponding images in mere seconds.”

 

CoMMingle AI Social Media for Hotels

 

 

CoMMingle AI Creates Higher Social Engagement

The CoMMingle AI platform can be used to identify social media trends and consumer engagement rates across a hotel’s own social posts as well as to analyze its competitive set, to determine how well their social media initiatives are performing.

“With our CoMMingle AI platform we can analyze historical engagement data to help us create social media posts that will resonate with consumers and achieve conversion results,” added Mr. Vallauri.  “We can remove any guesswork on how to achieve the highest engagement results.”

IBM Watson Lodging Interactive

The Lodging Interactive development team chose to integrate the CoMMingle AI platform with the IBM Watson Supercomputer because it was determined to have the most advanced language, tone and data analysis capabilities.  In addition, The CoMMingle AI platform can scan images used in social posts to determine the commonality of the top performing posts.

 

CoMMingle AI Semantic Interpretations and Keyword Relevance Cloud and Images Count Cloud –

The Keyword Relevance Cloud emphasizes the most relevant keywords.  The Keyword Count Cloud emphasizes the keywords that appear more frequently. Keywords are extracted and normalized from posts and may not exist verbatim in posts.

Image descriptors are extracted from image posts by analyzing the image. Each descriptor is scored based on a confidence level.  The sum of each descriptors’ score emphasizes the descriptors with the highest level of confidence.  The Image Count Cloud emphasizes the descriptors that appear more frequently.

 

Language, Tone and Image Analysis –

The tone analysis calculates the emotions and communication style of the posts. Understanding the tone of posts with the highest engagement helps write future posts that use similar tones.

CoMMingle Social Media

CoMMingle AI Keyword Cloud

CoMMingle AI Image Cloud

 

Lodging Interactive, through its CoMMingle Social Media Marketing and Engagement division provides full service social media and reputation management services to hundreds of hotels worldwide.  For more information on Lodging Interactive and CoMMingle AI please visit LodgingInteractive.com or call 877-291-4411 Ext 701.

 

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI”s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

3 Ways to Market Your Hotel Wedding Space on Pinterest

Are you looking for ways to increase RFP’s for your Hotel Wedding Space? Read on and learn how Pinterest can help your hotel.

Did you know that 81 percent of brides-to-be admit that they begin planning their wedding on Pinterest before the big question is even popped?  For brides and grooms-to-be, Pinterest is the number one source when looking for wedding inspiration.

The image-based platform is the perfect way to engage with brides, where you can position yourself not only as a prospective venue option but also as a resource for potential customers. Since brides-to-be and grooms-to-be begin pinning and creating wedding boards much earlier than you might expect, it is crucial that you are properly marketing yourself on Pinterest, so you can serve as wedding inspiration for brides and grooms to be from the very beginning.

3 Hotel Marketing Ideas for Wedding Space on Pinterest:

Pin inspiring images that link back to your site: There is no shortage of high quality images and creative content on Pinterest, especially when it comes to weddings. Find out what it is about your specific location that sets you apart and dedicate a board to it.

However, pinning high-quality photos and inspiring descriptions is just one piece of the pie, or in this case, only one piece of the wedding cake. Every image that you share on Pinterest should link back to your home page or wedding venue page. This simple step is sometimes overlooked. Just as it is easy to get carried away when pinning beautiful content, it is just as easy to forget adding links to each of your images.

Include your location in your pin descriptions: Optimizing your pins by including effective keywords into your description will help to get your images to show up in Pinterest’s search results. Take it one step further by adding your location into your pin descriptions. People may be searching as specific as your town or as broad as a region, so keep this in mind when incorporating your location into both your pin and board descriptions.

Reach out and engage with others: Search for local attractions in your area and begin interacting with them frequently. This will help build trusted relationships while also allowing others to notice you. Re pin, comment and like interesting content that is relevant to you and you will begin to see an increase of traffic to your page.

 

Snapchat and Instagram Leading in Chat Usage over Facebook Messenger?

Generation Z as the Next Influencers

According to e Marketer, Facebook Messenger currently dominates the U.S chat app market with 125.4 million users. But the research company recently predicted that Snapchat and Instagram will become the preferred messenger service over Messenger among 18 to 24-year-olds. They also said WhatsApp is up 9.5 percent from 2016 and will have 20.5 million U.S. users by the end of this year.

 

In light of this forecast, eMarketer lowered Messenger growth projections by 9.4 million users through 2021. But don’t count out Facebook Messenger from the running. The adoption of Messenger by older internet users has been slowly increasing and, according to eMarketer, U.S. monthly users will grow 2.4% this year to 172.9 million people in the U.S. And then let’s not forget that Facebook owns Instagram as well as WhatsApp.

 

Mobile users on messaging apps.

 

 

There will be 2 billion people globally that are expected to use messaging apps by 2018 and will be growing to nearly 2.5 billion by 2021. The number of mobile internet users who have used news, weather, sports or map apps at least once per month will be steadily increasing through 2021.  An average of 20.7 apps per month will be used by Americans this year but as more users choose to combine services into a single or fewer apps, eMarketer expects this number to decline. For example, as large percentages of U.S. users seek out their news through Facebook, news apps usage would see a decline.

 

Lodging Interactive Smartphone Penetration

 

The new predictions also include a look at ad spend which show in-app mobile ad spending will account for 80.6 percent of U.S. mobile spending by 2018. Mobile web spending  is growing but its total mobile share is decreasing and ads that only run on mobile apps will rise 29 percent this year to $7.57 billion.

 

Messaging apps, like social media channels, change as people’s needs change and every generation has different needs and expectations. Baby boomers, Generation Xers and Millennials might currently have the most disposable income but, as Generation Z currently makes up 25% of the U.S. population and accounts for $44 billion of the U.S. economy, they will be the next group of influencers on purchases and – hotel bookings.

 

As Generation Z matures, they will be the ones using messaging apps to connect with hotels, watch content and browse offers. So when considering your advertising or marketing spend, it would be wise to familiarize yourself with the expectations of this future hotel guest. Then you will know what to consider in your content marketing strategy and what messaging app is best to invest your budgeting dollars.

Hotel & Travel Inspirations via Instagram

Finding the next adventure through visual imagery on social media

 

The best travel stories are relayed through visuals. But where once it was common to look for travel inspirations through magazine photos and enticing advertisements, we now use social media to search out those new experiences and adventures.

 

In today’s social media driven world, interest in a location or hotel is fueled by visual assets shared through social networks. What started out as sharing experiences with peers created communities of people sharing the same interests.  Powerful visuals are incredibly engaging. They can help build an emotional bond between your hotel and your guest that are shared with people within your guest’s networks. And there is great potential for guests to make purchasing decisions based on the emotional connection they make with your hotel.

The Power of Instagram

One of the most powerful tools to tell your hotel story is through Instagram.  With now more than 800 million active users, 8 million Instagram Business profiles and 80% of users following at least one business on this platform, Instagram is satisfying viewer hunger for imagery and, with this, comes the growing influence on travel decisions.

 

Posts with a location get 79% more engagement and User-Generated Content has a 4.5% higher conversion rate. This gives credence as to why Instagram is such an effective marketing tool.

 

Lodging Interactive offers hotel twitter and instagram marketing.

 

 

Everyone is buried in day-to-day activities and look to the magnificent landscapes and far-away places for a release from the mundane. Photographers take extraordinary photos of beautiful places that leave us breathless. Travelers find a special little nook and hotel nearby that offers a unique experience.

 

Lodging Interactive offers resorts exceptional hotel internet marketing.

 

 

All of these images make us want to be there too. We want to experience and see what the photographer or traveler saw. It’s more genuine than just looking at a magazine, ad, brochure or pamphlet. The visual story shared will be authentic and being authentic is what today’s traveller expects. Going from seeing the visual on Instagram to making a hotel booking is a far cry from what it was a decade ago.

Instagram Influencers

But visuals on Instagram are not only a place to inspire travelers to be or do what others have done but also gives people the desire to create and share their own original adventures. This gives rise to influencers who can provide an incredible ROI.

 

Through these Instagram visual assets, hotel digital marketers have a great opportunity to tell a unique – impactful story, build guest loyalty, raise brand awareness and increase engagements. So be different than other hotels on Instagram. Leverage your place in this medium – use Instagram Stories or Live videos and tag places in your posts so that it allows people to easily discover your content when searching those places. Dare to be different!