Hotel Booking Tracking Issues

What happens when a web developer doesn’t implement your e-commerce tracking code properly?

Your hotel booking engine is vital to your online success.  We all know the importance of data but what is even more important is that the data you are tracking is correct. Your success hinges on not only the figures in your account but also that the figures you are seeing are accurate.

Most of the Independent and boutique hotels rely on third-party booking engines or third-party vendors for recording bookings and revenue. Unfortunately, sometimes third-party vendors, IT people or web developers don’t take the time to understand proper implementation of the e-commerce code, and this is where we step in to troubleshoot and fix the problem fast.

You’re about to launch a website, and you’ve ensured everything on your end is streamlined and ready to go. You did everything you were supposed to do on your end, including giving the web developer the tracking code for conversions to install. Suddenly, it hits you — it wasn’t anything you did. The tracking code wasn’t installed properly.

After a website goes live, there are numerous possible reasons why the e-commerce conversion code isn’t attributing correctly to the proper channel. Some of the common problems we see with implementation are as follows.

  1. The code is not placed on the correct page.
  2. The code is placed on the correct page but not in the right place of the website. (In header, footer or body tags.)
  3. Additional JavaScript code has been added via the CMS or application delivery infrastructure that may have changed the e-commerce code.
  4. The code is for remarketing in Google AdWords and not the conversion code.
  5. Customization of the code is wrong. (This is a major issue and needs to be resolved by tweaking the code according to the site changes and upgrades.)
  6. Hotel and booking engine website needs are tracked by a customized cross domain tracking code. Implementation of this code is wrong.
  7. The code is placed on the correct page, but is not copied exactly as it should be.

Here is a brief example of when the code is not copied exactly as it should be even though it was placed on the correct page. (Problem number 7).

During our process of routine expert checking, we noticed that the revenue attribution was not flowing correctly in Google Analytics reports. A print shot from the Google Analytics report here shows clearly that the paid search revenue was attributing towards direct traffic.

In the case of this client, the revenue and transaction pattern was attributed to almost 80% direct traffic, 15% paid search traffic and the rest from other sources. (There was only one transaction of $151 revenue before this issue occurred.)


When our experts analyzed the situation in detail, we found out that, while upgrading the booking engine site, the booking engine developer did not exactly copy a very small snippet of the code as it should be (line 46) and it completely brought down the revenue reports data.

The correct code was as follows, which needed the Hotel website name in the [‘ ‘] square brackets, to track the cross domain tracking correctly.


After troubleshooting, the issue was resolved with this correction and the latest Google Analytics report now clearly shows the revenue pattern of 80% and 15% from direct and paid search channels.

 

Even though it seems like a very small error, it is a time-consuming process to analyze and pinpoint the exact issue from the whole nitty-gritty of website coding. But we at Lodging Interactive have the technology, processes and people in place to monitor and troubleshoot complicated issues.

Through our experts and state of the art technology, the booking engine source code and hotel website are constantly supervised so that information gleaned from website interactions and bookings can help boost ROI and increase bookings. In this way, the client is able to make more informed choices with plenty of information to back up their decisions.

#AskDJV Episode 57 – Live Chat and Live Chat Widgets on Hotel Websites

#AskDJV Episode 57 Live Chat WidgetsHello Everybody and welcome to the #AskDJV show.  This is episode 57 of the #AskDJV show.  Thank you so much for joining us this week.  On this week’s episode, I’d like to talk about live chat and live chat widgets on hotel websites

I’ve got 5 reasons, 5 top reasons why your hotel needs to have a live chat widget and service for your website customers.

5 Top Reasons Why Your Hotel Needs a Live Chat Widget on Your Website

Reason#1 – It Humanizes Your Brand

It enables you to make your brand human and to engage with another human being.  Someone wants an answer now, why not provide that to them? That will facilitate the booking.  It will create a loyal guest that says, “You know what?” “This hotel really cares about the engagement and connection with me, I’m going to give them a shot.”  “I may make a reservation.”

Reason#2 – You’re Providing Time Back to your Consumer

Specifically, you’re enabling your consumer to engage and interact with you on their time, not your time.  When you give back someone their time they will become very loyal to you, that’s for sure, 100%.

Reason#3 – You’re Going to Provide Answers in Real Time to what has traditionally been known as Frequently Asked Questions (FAQs)

Now, you and I both know that many hotel websites, in fact your hotel website, may not have an FAQ page on it, shame on you, you should have that as a bare minimum.  But this takes it up a notch.  You’re providing real time FAQ service when the consumer wants it.

Reason#4 – You’re Going to Drive more RFP submissions through your website

Here’s an example:
A wedding couple about to get married a year from now is surfing through your website. Well, without FAQ’s their kinda left on their own, but if they have a wedding planning question, it’s easy for you to engage with them via live chat to enable that conversation, to push them to filling out an RFP form vs. leaving them on their own and having them go to potentially a competitor because you’re not there servicing them in a real-time human engagement and assisted sales support channel.

Reason#5 – and this is a BIG ONE Guys – You’re Avoiding Potential Crisis Situations

We have seen examples of people going to their hotel room, trying to figure out who they need to speak with, they’re very upset, they go on your website, well, we’re able to capture them in our live chat service and speak to them and calm them down and escalate that conversation to the General Manager because that crisis situation can blow up into a real nasty fight with your hotel and that consumer and it can be aired on TripAdvisor and other OTA websites.  So crisis escalation is something that you will capture through a live chat service as well.

Those are the 5 reasons why your hotel website needs to have a live chat service.  Now, if you can’t do it for yourself, we have a live chat for hotels.com website, you can check that out, livechatforhotels.com and you’ll be able to get information on what we can do to support you with our own live chat agents, 7 days a week, full coverage.
Thanks again for joining us on this week’s episode on the #AskDJV show.  Be sure to subscribe to our YouTube channel so you can be informed when new episodes come out.  Thanks again and we’ll see you next time.

Tips for a Successful Hotel Website Redesign – Part 4

You have now launched your revamped hotel website and believe you can sit back to enjoy the proverbial fruits of your labor. Well don’t go into your happy place just yet. In this last part of our series, we will be discussing some post launch follow-ups of your hotel website redesign.

In your redesign process, you made sure to:

  • Have a plan that could turn your visitors into guests.
  • Have landing pages encouraging prospective guests to explore further.
  • Have a website that reflects your hotel’s voice

You confidently launched your new site and now there are some last checks to ensure all is working, linking and presenting as you had planned.

hotel website redesignHotel Website Redesign Post Launch Checklist

You can start with giving one more look at your hotel website for any server errors, broken and inbound links, CSS errors, no index tags, PPC ads and tracking codes.  Then you will also need to:

  • Update your Sitemaps file to see if search engines found new web pages and/or errors on your website
  • Check your analytics & webmaster tools for bounce rates and stats on your new site
  • Optimize for SEO (internal & external links, keywords etc)
  • Periodically check rankings: Re-indexing by search engines takes time
  • Review your site’s performance in various browsers for desktop, smartphone and tablet
  • Re-test web forms and emails sent by scripts. (The last thing you want is a frustrated potential guest who can’t make their way to you or where you are directing them!)
  • Check search results after search engines have re-indexed your site
  • Check re-indexed pages for improvements or a drop from your previous numbers.

Your hotel website is your strongest marketing tool. You want it to have a positive impact with the goals you set as well as the features and functionality your guests will appreciate. These last checks will give you a chance to fix any last minute issues before they start to affect your rankings and cut into your ROI.

If you have just joined us, please read the first three parts of this series:

Hotel Website Redesign – Part 1

Hotel Website Redesign – Part 2

Hotel Website Redesign – Part 3

Tips for a Successful Hotel Website Redesign – Part 3 of 4

You took care of your backups, laid out a plan and redesigned your hotel website according to your objectives and what you had mapped out. That’s great! But before you launch your hotel website redesign, you will need to do some final checks of your updated site to ensure the transition to launch goes smoothly.

hotel website redesign

Hotel Website Redesign Pre-launch Checklist

You’ve taken care of the basics but some final checks before launch should include:

  • Making sure all your tracking codes are up-to-date and working.
  • Ensuring your AdWords and PPC campaigns are updated.
  • Checking that 301 redirects are working.
  • Verifying any email addresses connected with your site are working properly.
  • Removing any robots.txt tags you might have temporarily used while in the development environment.

Your hotel’s pre-launch checking phase will ensure the minimal amount of hiccups when you actually launch your updated site. You want to avoid problems with CMS systems and be certain that you are not sending your guests and future guests to pages with broken links. In other words, avoiding pitfalls that will adversely affect your hotel SEO rankings or AdWords quality score.

 5, 4, 3, 2, 1……Launch Time!

 Your website is your biggest marketing and sales tool. So it would be well worth your while to spend the time rechecking all aspects of your updated website before it goes live. After all, your objective during a hotel website redesign is to avoid any downtime, cost over-runs and lost rankings – all while protecting traffic.

In our next and final installment of this series we will be discussing some post hotel website redesign checks.

Tips for a Successful Hotel Website Redesign – Part 2

Lodging Interactive - Tips for Hotel Website Redesign

In the first part of our hotel website redesign series, we discussed the importance of backing up and recording all the features of your old website. Now comes the all-too-important and often neglected part — planning!

Think of it this way: A hotel website redesign is like the remodeling your home kitchen. You wouldn’t want to start ripping up flooring and tearing down cabinets without a clear vision of what you want your new kitchen to be, right?  Of course not! You would start with a plan for demolishing your old kitchen with as little inconvenience as possible and have set ideas in mind for your soon-to-be remodeled kitchen.

Planning Your Hotel Website Redesign

Like remodeling your kitchen, planning your hotel website redesign will make for a successful transition to your updated website. Preparation is the key. You will need to ensure you have enough resources, clearly define problems and make decisions.

Your plan should consider email accounts or server changes, eliminating duplicate content, URL structure, 301 Redirects, giving a once-over for missing titles, and using multiple browsers to check your site to name a few. Oh – and let’s not forget having a good SEO strategy! A good plan will become the blueprint that will help make the most out of your new online presence without losing the value found within your current site.

Of course the best of plans will have one or two kinks to iron out so make sure your plan includes putting your old site back up while you fix the issues. You also wouldn’t want search engines to find your site while you’re in the middle of development. So protect your site by working on it locally and use a password to keep anyone from catching wind of what you are planning.

Also, you will have to take into account time, budget and functionality in your hotel website redesign but you will first need to consider: Who is your target audience, what you are looking to accomplish and where it would be best to make the changes. After all, you will want to get the most efficient, cost effective results and reap the most benefits in creating online opportunities, improving conversions and increasing rankings in search engine.

In the upcoming third part of our series we will discuss launching your redesigned website. See you there!

Lodging Interactive Offers Hotels All-Inclusive Digital Marketing Packages

PARSIPPANY, NJ – March 6, 2017 Lodging Interactive, an award winning digital marketing and social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it is offering all-inclusive digital marketing packages for hotels and resorts.  Since 2001, Lodging Interactive has been exclusively serving the hospitality industry and helping hotel clients maximize their direct online booking opportunities.

 Hotel All Inclusive Digital Marketing Packages

“With the introduction of our all-inclusive digital marketing packages, our innovative approach in hospitality digital marketing continues to evolve,” said Mr. DJ Vallauri, Lodging Interactive’s Founder and President.  “For more than fifteen years we have created award winning services for our hospitality clients with our CoMMingle Social Media Marketing Service and most recently our CoMMingle Live Chat Service for hotels leading the pack.  Now, we are the only digital marketing agency that brings all the required pieces together into an all-inclusive digital marketing service platform for hotels.”

 Lodging Interactive’s all-inclusive digital marketing packages include:

  • Modern website designs to maximize direct booking opportunities
  • Professional in-house website copywriting services
  • Complete website management services
  • Dynamic website content delivery and personalized segment targeting
  • Hotel Search Engine Marketing (SEO & PPC)
  • Annual Digital Marketing Plan creation
  • Social media marketing & engagement services
  • Reputation management services for guest review sites and OTAs.
  • Live Chat fully managed services, 7 days a week
  • Dedicated, first-rate customer service and ROI KPI reporting

Hospitality Digital Marketing

“Effective hospitality digital marketing is no longer just about having a new responsive website and launching organic Hotel Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising and a Facebook page,” added Mr. Vallauri.  “Today, the smart hotelier understands it takes more of a commitment than this to drive direct hotel bookings.”

A recent 2017 Travel Website Behavior Study showed that consumers, between the ages of 18-34, visit an average of 4.6 unique websites prior to making a hotel reservation.  This is down from just a year ago.  As a result it has become extremely important for hotels to impress their hotel visitors with personalized and targeting content and live chat support to answer any questions they may have in the booking process.

Hotel Digital Marketing Packages

Lodging Interactive’s all-inclusive digital marketing packages offer hotels the complete solution for a fixed monthly fee. The hotel digital marketing packages are designed to attract qualified visitors, show them personalized and relevant website content, provide real-time human powered live chat support to close the business, ongoing social media engagement and follow-up online reputation management and guest review responses.

For more information and to receive a price quote please visit Hotel All-Inclusive Digital Marketing Programs or call 877-291-4411ext 701.

About Lodging Interactive:

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

 

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Tips for a Successful Hotel Website Redesign – Part 1

You might ask why it is necessary to do a hotel website redesign. After all, redesigning a hotel website takes time and money.  While this is true, you might want to reconsider a few critical reasons for needing to make the changes.

In four installments, we will share some tips to help you through the process of updating your website so that you don’t lose traffic or bookings and avoid cost over-runs and lost time.

In life, change is inevitable. In business, change is vital. – Warren G. Bennis

hotel website redesign

Why Change your Hotel Website Design?

Technology changes quickly as do hotel website design styles.

  • There could be a shift in your hotel’s business focus
  • A need to incorporate re-branding
  • New marketing message you wish to advertise.
  • Need to add a new website functionality.
  • Search engine algorithms or marketing trends.

Any one or all of these things will lead you to need a redesign of your hotel website.

What was the latest and greatest yesterday may become out-of-date today.  Your hotel website redesign can incorporate the latest technology and trends to give users the experience they come to expect from websites. It reflects your hotel’s quality of service and shows your guests and potential guests that you care about their wants and needs.

You will need to keep up with the changes to stay current and not lose any available revenue opportunities. The whole point is to increase conversions and attract new customers through your hotel website. When your hotel is working on a website redesign strategy, you want to make sure you go through the transition process with as little hiccups as possible.

Where to start your Hotel Website Redesign Project Plan

To move forward, you should start your hotel website redesign project plan by:

  • Creating backups of your current website & URLs used
  • Forming a baseline of your analytics including current loading speed, conversion rates, bounce rates & high traffic pages
  • Tracking current search engine rankings; in-bound links & current backlinks.

These will all be useful to keep track of your improvements.  In the event of a major issue with your new site, you can always put your old site back up while you work out kinks.

The back-ups may take some time, but it will prove to be an important first step to getting the redesign going and uploaded quickly all the while protecting traffic, rankings and minimizing costs.

In our next installment we will be discussing the website redesign transition. Stay tuned!

Data Proves Branded Hotel Vanity Sites Are Effective

PARSIPPANY, NJ – January 4, 2017  It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to “retire” their vanity websites. In fact, this has been going on for the last 15 years and the efforts have had marginal success for the brands.  However, the brands have recently stepped up their efforts with more “forceful persuasions” this time around and have decided to pull out all stops in their efforts.

Much has been written in the past on the revenue benefits vanity sites have for properties and the value they provide to potential guests.  But we thought it would be worthwhile for us to provide substantive and data driven facts as to show the real value vanity websites have for hotel operators and the brands.  For this article we reviewed data sets from a sampling of 25 branded vanity websites we have managed for over 5 years.  Our findings conclusively support that branded hotel vanity websites remain relevant in 2017 and must be maintained to maximize direct booking revenue opportunities.

 

Top Reasons Why Vanity Websites Remain Relevant in 2017:

  • Vanity websites have higher booking conversion rates than brand.com.
  • Vanity websites capture qualified wedding and group event leads.
  • Vanity websites outrank brand.com on Search Engines for localized search terms.
  • Vanity websites provide differentiation against local independent hotel websites.
  • Vanity websites offer differentiation against other same brand properties on brand.com.
  • Google deems vanity websites as authoritative and provides them with “site links”.

Vanity websites have higher booking conversion rates than brand.com.

The data continues to show that in many cases, vanity websites achieve higher online booking conversion rates than the brand.com sites.  As reported by brand referral reports, we’ve consistently seen vanity website conversion rates north of 8%.  This is a substantially higher booking conversion rate when compared to the brand.com conversion rates of 3%-4% overall.  The vanity website higher conversion rates can be attributed to the marketing and messaging value vanity websites offer to potential guests.  When vanity websites provide deep, localized content to visitors it increases the conversion rates dramatically when compared to the boring, cookie cutter, brand centric content found on brand.com.

Vanity websites capture qualified wedding and group event leads.

For nearly 15 years we have seen substantial year over year growth in event RFP submissions through the hotel vanity websites we manage.  This growth can be attributed to vanity websites effectively communicating property venue advantages when compared with the lack luster meeting and wedding content found on most brand.com websites.  The vanity website supports and effectively “sells” the event venue through comprehensive, deep visual and contextual content.

Vanity websites outrank brand.com on Search Engines for localized search terms.

With a properly deployed organic Search Engine Optimization (SEO) program vanity websites will outrank brand.com for localized, longer-tail, non-branded keyword phrases.  We have experienced much success in placing higher in Google SERP’s as a result of comprehensive and well thought out organic SEO programs.  Higher organic ranking on Google will, again, drive a more qualified prospect to the vanity website, which is a key reason why vanity websites enjoy higher look to book conversion rates.

Vanity websites provide differentiation against local independent hotel websites.

Independent properties are increasingly deploying aggressive direct booking strategies to stand out within their competitive sets.  Most will not only highlight why consumers should book directly with them versus an OTA, but offer creative localized content and special offers.  Independent properties also market their unique advantages over big box branded properties that provide generic guest experiences.  Vanity websites provide branded properties with the ability to stand out with their marketing messaging and to highlight their unique property attributes, while maintaining the power of the brand.com booking engine which is never bypassed.

Vanity websites offer differentiation against other same brand properties on brand.com.

While the brands continue to improve their brand.com user experience, by their own admission they still have a  long way to go and in fact, in our opinion, may never be able to adequately convey the unique attributes for each of their franchised properties.  Vanity websites provide a unique advantage by being able to differentiate themselves against other brand.com sister properties.  Simply visit any brand.com property and conduct a city search, i.e. “New York City”, and you’ll be presented with a long list of brand member properties, each of which will be presented by the brand in a uniform, bland and unattractive manner.

Google deems vanity websites as authoritative and provides them with “sitelinks”.

In many cases Google has designated vanity websites as “authoritative” websites and issues extended sitelinks as a result.  When Google designates a vanity website as being “authoritative” they’re confirming the value of a vanity website’s content and determines it to be the be the most useful to Google users.  Here is Google’s definition of an authoritative website:

Known sites—A known site is the official website for an entity as shown in Knowledge Graph cards. If you add markup to a known site, that data is treated as authoritative and used for Knowledge Graph cards where it is not already determined by data you put into Google My Business. This includes your official logo and social profile links. However, if you enter contact information through Google My Business, that data source is treated as authoritative.  Source: https://developers.google.com/search/docs/guides/search-features 

We have observed many occasions where the brands have utilized Google My Business to manually change the Google authoritative website links from pointing to the vanity websites and redirecting them to the brand.com websites.  This premeditated tactic is essentially siphoning away the vanity websites’ established Google organic traffic, in essence “killing” the vanity websites.

Why do the brands care about vanity websites since all the bookings are passed through to the brand.com booking engines?  

This is a valid question, when you consider that the hotel owner and/or management company is paying separately for the expense of maintaining and marketing a vanity website.  Furthermore, the brand.com website ultimately gains all bookings as a result, with no additional expense to the brand.  Why wouldn’t the brands endorse any effort that generates additional direct booking opportunities for a property and the brand, and doing so at no additional expense to the brand?

In our opinion, it’s a matter of the brands wanting to control 100% of a hotel’s direct revenue channels and in doing so ensuring substantial losses to a property should it ever decide to switch to another brand or, heaven forbid, become an independent property.  Many industry experts have written about the diminishing value of a hotel brand in a technologically connected mobile world full of choices.

Our recommendations.

Clearly, brands will continue to “strong-arm” hotel owners and management companies into being compliant and will use various tactics such as negatively influencing a property’s brand quality scores to force adherence.  The brands will continue sharing misinformation with their hotel members by claiming their research shows vanity websites “create confusion and an inconsistent guest experience” and thus “increasing the odds that consumers will book with a competitor”.

It appears to us that the brands are fiercely trying to protect, and rightfully so, against properties that may be weighing the costs associated with their brand versus switching to another brand or converting to an independent property. While we take no issue with this strategy, we do have issues when this done by communicating misinformation at the expense of the owner and/or management company.

Two Simple Recommendations:

  1. Insist on maintaining your hotel’s vanity website, at least for another 12-18 months, as the industry determines how well the brand.com websites can communicate the uniqueness of your property.
  2. Demand that your Google Knowledge Graph link sends users to your Google determined authoritative website.

In conclusion, our data and experiences support vanity websites and their relevancy and ability to drive direct business to the brand.com websites and “retiring” them should be carefully considered by hotel operators.

About Lodging Interactive:

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

 

Lodging Interactive Launches Human Powered Conversational Hotel Websites

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its next generation hotel websites for branded and independent hotels.  The newly developed micro-websites are supported by real-time human sales and customer service agents and have been developed to capture qualified event business leads for hotel sales teams.

Customer Engagement Platform

“Conversational commerce is moving very fast and in 2017 consumers will increasingly expect hotels to provide a real-time customer engagement platform through their websites,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO.  “Our human powered conversational micro-websites combine a highly targeted and sales focused website with our real-time live chat agents. This provides hotels with a compelling, sales driven micro-website that compliments their main website and/or brand.com website and will drive new direct business.”

Lodging Interactive’s human powered conversational micro-websites have been designed for independent and branded/franchised properties. Micro-websites offered include:

  • Weddings
  • Ethnic Weddings
  • Meeting & Corporate Events
  • Spa & Wellness Center
  • Restaurant & Bars
  • Quinceanera (Sweet 15)
  • Sweet 16
  • Golf
  • Tennis

Included with each human powered micro-website is a comprehensive Search Engine Marketing (SEM) service to ensure maximum search engine ranking and visibility.   SEM services include:

  • Keyword research
  • Initial & ongoing consultation with an assigned SEM expert
  • Onsite organic search engine optimization (SEO)
  • Search optimization of website content & copywriting
  • Inclusion of H1, H2 and Alt Tags
  • Ongoing addition of new search engine optimized pages
  • Full reporting & transparency of micro-website KPI’s
  • Pay-Per-Click campaign management
  • Retargeting & display paid advertising programs
  • Creative ad copywriting and placement

Since 2001, Lodging Interactive has exclusively worked with hotels and resorts to maximize direct online digital revenue opportunities.  Clients include independent properties as well as franchised branded properties representing nearly every brand.  Additionally, Lodging Interactive is a trusted partner of many of the largest hotel management companies in North America.

Learn more about our revolutionary human powered micro-websites today or call 877-291-4411 ext. 701.

 

About Lodging Interactive:

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Why Adding Fresh Content is Critical for Your Website’s Health