Chatter Guard Social Media Monitor Report – June 2010 – Has been Published

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Lodging Interactive, a
leading interactive marketing agency servicing the hospitality industry
and the publisher of the free Chatter Guard Monthly Benchmark Monitor
Report has released its May 2010 report.

To receive the full report, sign up
for our newsletter at LodgingInteractive.com.

Without May’s extraordinary performance for Extended Stay hotels, there wasn’t much left to buoy up the overall averages for June. Just as we saw in May, June saw a notable dip in almost every category. Hopefully, customer satisfaction will heat up with the weather. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.87% drop in Resultant Quality Score (3.64 to 3.39), a 12.57% decrease in Dining (3.74 to 3.27), and a 5.74% drop in Facilities ratings (4.01 to 3.78). The only improvement was in the category of Housekeeping (last month’s loser), which rose 3.52% (3.41 to 3.53).Room satisfaction saw an 8.55% decline (3.51 to 3.21), a 7.67% decrease in Staff reviews (3.78 to 3.49), and a 7.12% dip in Value (3.37 to 3.13).

To receive the full report, sign up
for our newsletter at LodgingInteractive.com.

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