ClickZ: Facebook ‘Flyer’ Ads Go CPC, Layer on Profile Data Targeting Facebook ‘Flyer’ Ads Go CPC, Layer on Profile Data Targeting

Since their debut in March 2006, Facebook’s homegrown Flyer ads have
offered the easiest way for marketers to reach users of the hyped
social network. The site has thousands of Flyers live on any given day,
according to a spokesperson, yet the self-service ads have often
performed poorly on traditional digital advertising metrics, according
to anecdotal reports shared with ClickZ and others posted on the Web.

Link: ClickZ: Facebook ‘Flyer’ Ads Go CPC, Layer on Profile Data Targeting Facebook ‘Flyer’ Ads Go CPC, Layer on Profile Data Targeting.

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