PARSIPPANY, NJ , December 1, 2010 – Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it’s new Chatter Guard Lite Social Media Monitoring tool for the hospitality industry.
“As an alternative to our full service Chatter Guard Reputation Management Service, Chatter Guard Lite provides a comprehensive yet easy to use social media monitoring tool for hotels of any size,” said DJ Vallauri, Lodging Interactive’s Founder & President. “With Chatter Guard Lite, hotels can not only monitor what people are saying about their hotel on millions of websites and blogs, but also their competitors.”
Chatter Guard Lite is completely web based and requires no software to install. In addition to an online dashboard, Chatter Guard Lite provides real time email alerts, guest comment sentiment scoring and the ability to share guest comments with others via email.
A recent World Travel Market report surveyed 1,000 holiday travel planners, in which 36% took advice from social media sites before making a reservation. Of those, 66% consulted TripAdvisor, 24% YouTube and 17% Twitter. “Clearly hoteliers have to become more aware of the conversations that are, indeed, happening with or without them. Chatter Guard Lite enables even the smallest of hotels to be social aware,” added Mr. Vallauri.
For hoteliers seeking a more comprehensive full service solution, Lodging Interactive offers Chatter Guard. Chatter Guard is the industry’s leading social media management solution and provides guest review management response service on numerous websites.