Cornell Hospitality Research Summit Catalogues Opportunities and Challenges in Use of Social Media

"It’s hard to think of an industry that is a better fit for social media, whether it’s Facebook or Flickr, YouTube or Twitter. But at the same time, no industry runs greater risk from poorly considered tactics or inappropriate social media strategies. As documented in a new set of proceedings, presenters at the Cornell Hospitality Research Summit (CHRS) documented the hospitality industry’s current use of social media, and outlined the remarkable potential for future social media platforms. Held in October 2010, CHRS brought 225 industry leaders and researchers to theCornell School of Hotel Administration to examine and analyze current industry issues, with a goal of moving forward in research and practice. The proceedings are found in “Social Media and the Hospitality Industry: Holding the Tiger by the Tail,” available at no charge from the Center for Hospitality Research(CHR) at"

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