CPG Consumers Trust Online Reviews – eMarketer

Consumer product reviews may have once been suspect, but virtually all shoppers now find them credible, according to a Deloitte Consumer Product Group-sponsored study. Deloitte also found that 62% of Internet users read product reviews written by other consumers.

The study comes on the heels of other user review studies that found that online shoppers often check them when researching product purchases.

Link: CPG Consumers Trust Online Reviews – eMarketer.

Also check out ChatterGuard.com.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply