When email first bounded onto the scene
marketers called it the 'killer app', email would revolutionize
marketing, allow luxury hotels to economically reach out and touch each
customer and prospect, create a dialogue, build relationships and
ultimately provide a steady stream of loyal guests immune from
It would level the playing field allowing smaller independent hotels to effectively compete with the Goliath chain hotels.
far too many small luxury hotels have never seen email marketing live
up to its true potential. Failing to effectively tap into the full
power of email has all too often meant it is relegated to “just another
way” to try to fill last minute rooms.