Developing an Effective Search Engine Marketing Strategy

When budgeting for Search Engine Marketing your projected costs have to be in synch with your expectations. For example, if you expect 25% of your room sales to come from the Internet, you need a comparable share of your marketing investment. To make as accurate an estimate as possible be sure you know what percentage of your sales were online in the past, so you can determine how many room nights or what percentage of increase to expect.

Click here to read more…

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply