LONDON, Nov. 15 /PRNewswire-FirstCall/ — WORLD TRAVEL MARKET — IHG (InterContinental Hotels Group) (LON: IHG; NYSE: IHG) and Expedia, Inc. (NASDAQ: EXPE) today announced they have entered into a multi-year agreement under which consumers can now book IHG hotels on Expedia® sites globally. The agreement will result in the addition of more than 3,700 hotels across all IHG brands, including InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, to the hotel selection on Expedia and hotels.com® branded points of sale globally, as well as Hotwire® and Expedia® Corporate Travel.
As a further testament to the relationship, IHG is participating as the
launch partner for Expedia, Inc.’s new media-based pricing model. The
dynamic, two-part economic model will blend transaction pricing with
media pricing based on clicks on specific IHG properties in Expedia.com
and hotels.com search results. Expedia and IHG collaboratively
developed this innovative approach to distribution marketing — a first
in online travel — where IHG will receive significant benefits from
value-added media placement throughout the Expedia network in addition
to the bookings they receive from Expedia.
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