Explain This: One-Word Searches Up 17% in 2009

For years, the conventional wisdom has been that searchers are typing longer queries into the search boxes on Google, Yahoo, and Bing. The evidence I’ve seen in the analytics for the four hyperlocal blogs that my wife and I write support that: On our Richland Real Estate blog, for example, seven of the top 10 referring keywords in 2009 were four words or longer.

But the folks at Experian Hitwise have shared some numbers with me today that suggest otherwise. According to their user tracking, one-word searches jumped by 17% in 2009, while longer searches were generally down.

via www.smallbusinesssem.com

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