Eye Tracking Study: Users Largely Blind To Real-Time Results In Search

Online marketing firm OneUpWeb recently conducted an eye-tracking study about the impact of integrating real-time data into search results. The study involved 44 people divided into two groups: “consumers” and “information foragers.” The difference between the groups involved the tasks they were given:

The first group was told to search for a product they might buy, and were called the “consumer” group. The second group was told to simply look for information on a product, and were called the “forager” group.

via searchengineland.com