Online marketing firm OneUpWeb recently conducted an eye-tracking study about the impact of integrating real-time data into search results. The study involved 44 people divided into two groups: “consumers” and “information foragers.” The difference between the groups involved the tasks they were given:
The first group was told to search for a product they might buy, and were called the “consumer” group. The second group was told to simply look for information on a product, and were called the “forager” group.
https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png 0 0 djvallauri https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png djvallauri2010-03-29 00:17:002010-03-29 00:17:00Eye Tracking Study: Users Largely Blind To Real-Time Results In Search