With Fall now upon us and hoteliers knee-deep in the budget-planning process for 2013, there's no time like the present for hotel owners and managers to focus on their social media marketing initiatives for the coming year. HotelCast 2.0, a free podcast produced by Lodging Interactive, is LIVE and offering up-to-date information on the latest tools and comprehensive strategies needed to implement an effective online marketing plan.
"Making a few postings on your property’s Facebook page or sending out a few tweets is barely scratching the surface of what a successful social media marketing strategy should be," said DJ Vallauri, Lodging Interactive Founder and President. "Social media has become an everyday part of consumers' global travel habits. Hotels that are not fully utilizing its power are missing the boat when it comes to attracting and retaining customers. In just 10 minutes, HotelCast 2.0 will identify how hoteliers can start putting the power of online and social media marketing to work for them. And, if the people or financial resources aren't readily available, we offer a solution for that too."
As part of its Fall podcast, Lodging Interactive identifies four key ingredients to initiating an effective, yet affordable, digital marketing campaign. From refreshing websites and taking a hands-on role in managing guest reviews to mobilizing web content and monitoring social media channels, the podcast lists ways properties can make the 2013 budgeting process a little easier and a lot more effective.
"Social media management and online marketing can be overwhelming for even the most experienced marketer," Vallauri said. "Time and budget constraints are just a small part of the problem. The good news is, Lodging Interactive and our outsourced social media marketing agency, CoMMingle, can help by taking the necessary tasks off hoteliers shoulders. CoMMingle provides website solutions, full guest review management, and complete social media marketing and engagement at a fraction of the cost of hiring a full-time social media person."
A big part of social media marketing for hospitality is managing guest reviews. In HotelCast 2.0, hear what noted travel writer and guide book author Arthur Frommer had to say about online guest reviews. If your hotel hasn't taken the proper steps to manage this controversial subject, Lodging Interactive has the solution, its Guest Review System and even offers a free trial! HotelCast 2.0 tells listeners how they can manage guest reviews at NO cost, with NO contract to sign, and with NO cancellation restrictions.
Finally, is your hotel taking advantage of the power of QR codes to engage with new and existing customer? HotelCast 2.0 identifies how businesses are using these little boxes of code to open up a plethora of social media marketing opportunities. With consumers scanning QR codes 5.3 million times in the month of June alone, there's no time to waste with getting on board.