PARSIPPANY, NJ , June 20, 2010 - Lodging Interactive, an award winning leading interactive agency servicing the hospitality industry, today announced the introduction of its CoMMingle Social Media Marketing Agency operating division. Through a dedicated team of social media experts and proprietary technologies, CoMMingle offers a focused approach addressing all aspects of hospitality social media marketing.
“It is increasingly important for hoteliers to build their hotel brands and to increase their level of interaction with consumers who frequent the major social media sites,” stated DJ Vallauri, Founder & President of Lodging Interactive, the parent company of CoMMingle. “Hotels must be positioned to be ‘seen’ and engaging on all major social websites and blogs at the time when consumers are making their travel plans. ”
While the demographic profiles of the hundreds of millions of social media website users are a clear match for most hotels and resorts, the challenges faced by most properties are the lack of qualified staff to interact online, the increasing time commitments needed and the multitude of skill sets required to effectively participate in social media marketing. These challenges continue to hamper the hospitality industry's ability to implement effective social marketing strategies that are required to manage guest reviews, measure results, build and communicate effectively with prospective guests through blogging and the growing number of social media sites.
"Research indicates that many hotels have already established entry level marketing profiles on popular social media sites such as Facebook and Twitter. However, nearly all hotels don't have the internal resources or intellectual capital to take their social marketing efforts to the next level," stated Mr. Vallauri. "CoMMingle addresses these industry needs with a cost-effective and efficient solution."
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