Google TV Ads have been in private beta since last summer, but now they’re groomed and prepped and available for U.S. customers. Why in the world should a search marketer such as yourself care about TELEVISION? I’m so glad you asked.
Offline advertising prompts online searches. Last summer, iProspect released study data suggesting that 37% of TV watchers are prompted to conduct a search based on a TV ad.
I can attest to the validity of this statement as I’ve seen these
results in the marketing analytics of a Fortune 500 company I
previously worked with.