Annotations in Google Analytics
Annotations are a great way to keep track of important events in Google Analytics. There are several reasons why you might want to use them. Annotations can be shared by everyone who has access to the Google Analytics account, or be private – meaning that only you can see them. The important thing to remember about annotations in Google analytics is that they should be consistent. If you are going to start keeping track of email campaigns, for example, then you should continue doing so. Inconsistency makes it more difficult to measure your results.
Examples of Annotations
- New Website Launch/Redesign
- Special Promotions
- Adding New Content
- Keeping track of miscellaneous items (for your own personal information, not always related to company goals).
How to add Annotations in Google Analytics
- Click on the ARROW below the Line Graph (highlighted in yellow).
- Select + Create new annotation
You will see the following screen:
Fill out annotation – Start with the Date on your Left, the Annotation NAME, then you can choose to SHARE it or make it PRIVATE.
- Click SAVE.
Whatever section you go into, Google Analytics will show your annotation(s) in the Line Graph.
When you create an Annotation, your email address appears on the Right Hand Side
It shows you who created the annotation. In this way, if someone has a question regarding the annotation, they can contact you directly.
Instant Gratification & Long Term Results
One of the things I enjoy about annotations is that they can sometimes bring “instant gratification” to the SEO process, which is normally a long term event. For example, if you write content on a regular basis, you can sometimes see a spike from newly released content, even if it takes you awhile to rank for it in Google or Bing.
Long term results allow you to see how many people read your content when it is first released, versus the long term results of that content. How does it perform over time? Should you classify this as “evergreen” content or is it a one-time event that you won’t cover again? Do your readers want more of the same or less? Does it drive revenue? Does it increase the time spent on a page? These are all questions you can answer over time.
Use it for all types of Marketing Campaigns
Annotations can bring relevance to your SEO and other online marketing campaigns. You can even use it to track offline marketing events (hotel conferences, anniversary parties, etc.). For example, did the recent anniversary party at your hotel spike social media conversations before or afterwards? Were people sharing photos on Pinterest or other social media channels?
There are many ways to keep track of data in Google analytics through annotations. You are limited only by your imagination. Think about ways in which this can help your hotel grow. It’s not too late to start using annotations today.