Google is working on a social service to rival Facebook, if Web rumors
are to be believed. And while Google's social-networking efforts have
so far fallen flat, even satisfied Facebook users should hope that the
search engine's efforts bear fruit.
In the past week, rumors have swirled around the possibility of a new
Google-developed Facebook-killer. But given the company’s long (and
sometimes rocky) relationship with social networking, the development
of such a site is likely to be anything but straightforward.