"Features That Facebook Left Out Once Looked Like Opportunities. Then Along Came Google+
Google's new social network Google+ may never dent Facebook's dominance, but its entrance into the fray is scrambling the emerging market of startups billing themselves as Facebook alternatives.
The current crop isn't looking to take down Facebook, now 750 million users strong. Rather, they're offering a more intimate social networking experience in the vein of Google+, positioning themselves as another option for Facebook users who might be tired of sifting through status updates from hundreds of so-called "friends" and navigating the site's sometimes cryptic privacy settings but who would never abandon it altogether."
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