Google search ads rile its big customers – Online Extras – Myrtle Beach Sun News

As Google Inc. pushes to sell ads crucial to its revenue growth, some
of its largest advertisers are growing angry with the way the company
oversees its sponsored searches.

The
problem is a tactic known as "piggybacking," in which smaller
advertisers use major players’ brand names, slogans or other
trademarked words in the text of search ads to lure Web surfers to
their own sites.

Link: Google search ads rile its big customers – Online Extras – Myrtle Beach Sun News.

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