Google, Yahoo, Microsoft: Year-To-Date PPC Report Card

Link: Google, Yahoo, Microsoft: Year-To-Date PPC Report Card.

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

The punch line: Google reigns dominant, providing the lion’s share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency, but sadly almost no volume. Yahoo commands 22% of ad spend, but lags in click quality.

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