You have been warned! Google is now paying close attention to your Pay-Per-Click (PPC) landing pages to make sure the landing pages are relevant to the clicked PPC advertisement. So if you happen to be buying your competitor’s hotel name as a keyword only to send people to your site in hopes of diverting business your way, you’d better think about changing your strategies.
While it makes sense from Google’s perspective, is it really a good idea to let Google determine what they deem is relevant to your hotel? Especially if Google itself positions itself to sell travel in the future? What do you think? Let us know.