Google Testing Cost-Per-Action Business Model

Looks like Google
is at is again with the testing of a Cost-Per-Action (CPA) advertising program.
This would be a good move for the search engines as CPA will do away with the
majority of the click fraud issues.  Since
payment to Google will only be made when an “action” is performed…like a hotel
booking, this new business model is sure to be welcomed with open arms by
hoteliers. Google’s CPA test is by invitation only at this time…standby for

Check out
David Jackson’s BLOG posting for more information

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