Google has begun an in-stream video ad test with a small group of U.S. publishers and advertisers using AdSense. The trial explores the best methods of matching video-enabled ads with online video content for each publisher.
According to Google, participating sites within the network will test using each publisher’s Flash player, instead of on YouTube or Google Video-hosted executions. Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.
Google declined to give any further details, but the not unexpected move of adding in-stream video ads to its Ad
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