Google to Acquire DoubleClick

MOUNTAIN VIEW, Calif.– April 13, 2007– Google
Inc. announced today a definitive agreement to acquire DoubleClick
Inc., a global leader in digital marketing technology and services, for
$3.1 billion in cash from San Francisco-based private equity firm
Hellman & Friedman along with JMI Equity and management. The
acquisition will combine DoubleClick’s expertise in ad management
technology for media buyers and sellers with Google’s leading
advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer
superior tools for targeting, serving and analyzing online ads of all
types, significantly benefiting customers and consumers:

For users, the combined company will deliver
an improved experience on the web, by increasing the relevancy and the
quality of the ads they see.

For online publishers, the combination
provides access to new advertisers, which creates a powerful
opportunity to monetize their inventory more efficiently.

For agencies and advertisers, Google and
DoubleClick will provide an easy and efficient way to manage both
search and display ads in one place. They will be able to optimize
their ad spending across different online media using a common set of

"It has been our vision to make Internet advertising
better — less intrusive, more effective, and more useful. Together
with DoubleClick, Google will make the Internet more efficient for end
users, advertisers, and publishers," said Sergey Brin, Google’s
Co-Founder & President, Technology.

"DoubleClick’s technology is widely adopted by leading
advertisers, publishers and agencies, and the combination of the two
companies will accelerate the adoption of Google’s innovative advances
in display advertising," said Eric Schmidt, Chief Executive Officer of

"This transaction will strengthen our advertising
network by expanding our access to publisher inventory and enabling us
to serve the needs of a broader set of advertisers and ad agencies,"
said Tim Armstrong, Google’s President, Advertising and Commerce, North

"Google is
the absolute perfect partner for us," said David Rosenblatt, Chief
Executive Officer of DoubleClick. "Combining DoubleClick’s cutting edge
digital solutions for both media buyers and sellers with Google’s scale
and innovative resources will bring tremendous value to both our
employees and clients."

"When we acquired DoubleClick in July 2005, we saw an
opportunity to partner with a great management team to further enhance
the company’s capabilities and growth trajectory," said Philip
Hammarskjold, Managing Director of Hellman & Friedman. "This
transaction affirms the successful transformation of DoubleClick,
positions the firm for the future, and greatly benefits our investors."

Both companies have approved the transaction, which is
subject to customary closing conditions, and is expected to close by
the end of the year.

Looking for Interactive Services for your Hotel?

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply