Google Watch – YouTube – Google’s Universal Search = YouTube Masterstroke

So Google is rolling out its universal search GUI and blending listings from its video, news, local, images and book search engines among those it gathers from crawling Web pages.

This
is how Google will monetize YouTube. Google understands that video is
popular enough that you don’t have to sell advertising in the video,
like a pre-roll. That’s not the most efficient way to monetize the user
experience. Especially considering that pre-rolls work best when the
user already trusts the content he/she is about to view. Like
VideoEgg’s Matt Sanchez said during my panel at Streaming Media East
yesterday: If a user knows they’re about to watch Law & Order, they
might sit through a pre-roll. But they won’t sit through a pre-roll if
they’re unsure of the entertainment pay-off.

Link: Google Watch – YouTube – Google’s Universal Search = YouTube Masterstroke.

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