Hitwise Monthly Travel Category Report – May 2007

The monthly report provides Hitwise data on:

  • Top 20 websites for the past month based on visits
  • Percentage of traffic to the Travel industry online
  • Most popular search terms typed into a search engine that resulted
    in traffic to websites classified by Hitwise within the ‘Travel’
    industry.
  • Fast Movers – indicating websites which have witnessed substantial increases in rank in the online Travel industry

Analysis from LeeAnn Prescott, Hitwise director of research:
"As the weather warms and the school year winds down, parents begin
planning family getaways. The market share of US visits to the websites
of amusement parks such as Wet ‘n Wild Emerald Point and Geyser Falls
Water Park jumped in the rankings from April to May 2007. Camping was
also on the minds of travelers, with the market share of visits to
KOA.com increasing 40% from April to May 2007 to achieve a rank of
number 95 among all travel sites."

Link: Hospitality Net – Industry News – Hitwise Monthly Travel Category Report – May 2007.

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