Hospitality Net – Industry News – Managing Your Hotel’s Online Reputation Takes Time and a Real Commitment | By Richard Walsh, Vice President, Lodging Interactive

Social media websites and blogs have rapidly become an important part
of any effective Internet marketing strategy. Why? Simply because these
websites are where people are talking about your hotel and your
services and there is no better advertising media than “word of mouth”.
As the hotelier or director of marketing, your challenge is to know
what the buzz is and adding your own buzz. Clearly, the prospective
hotel guests who visit these sites, and this number is growing daily,
will definitely respond to consumer online chatter more than to a paid
advertisement.

Link: Hospitality Net – Industry News – Managing Your Hotel’s Online Reputation Takes Time and a Real Commitment | By Richard Walsh, Vice President, Lodging Interactive.

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