A Hotel Blog is a Marketing Channel.
We often get asked is a hotel blog needed. Simple answer? Yes.
In today’s world, there are more marketing channels than ever – with the birth of social media, the relevance of hotel reviews and the search engines evolving – marketing for hotels has become an amazing playground to explore.
This can all become overwhelming for a typical hotel. So what should you focus on first? Which social network is more important? This marketing playground can bring up more questions than it can answer.
Before going off on a tangent, the question is “Why does your hotel need a blog?” The answer is simple. Actually, there is more than one answer but, trust me, they are all simple.
Hotel blogs drive traffic to your website.
Blogs can help you drive traffic that isn’t already part of your audience, helping you get more and new traffic. Advertising helps you with that as well, but it can get expensive. Blogs are an inexpensive, organic way to target a new audience to your website.
Hotel blogs give your website fresh content.
Sure, you can update the pages on your website. But there are only so many ways you can update those existing pages. Blogging allows the hotel to focus on marketing their destination, location and area events. Every blog post is an indexed page for your website. It far reaches to a new audience in SEO and organic results claiming more real estate on the search engine results.
Hotel blogs add another method to be found on social media.
Your blog posts can be shared via social media so they open up your hotel to a larger audience.
Hotel blogs help focus your social media marketing strategy
A blog calendar of topics can serve as a base for your social media marketing initiatives and content strategy. Every blog post is a reference link of more information for those short social media posts.
Hotel blogs create long-term search results.
Like a gift that keeps on giving – your blog posts live beyond the shelf life of an updated website page. The search terms you use, the SEO you create and the content strategy you deploy allow those indexed posts to continue receiving traffic for years.
Like all things that last, it takes time to build so don’t expect results overnight.
Why should your hotel blog?
It is an inexpensive marketing tactic paving another marketing road to reach you through hotel blog posts. You can reap the benefits of hotel blogging by capturing a new audience and driving more traffic to your website.