Hotel Blogs by Guillaume Thevenot: How to compete online in 2009

Hotel Blogs by Guillaume Thevenot: How to compete online in 2009.

No doubt people will remember a time when offering a quality product was enough to generate sales, now hotel sales is a primarily price-led market. In today’s competitive market, the slogan ‘sink or swim’ has never held as much meaning. To stay in business, it’s important for hoteliers to recognise online marketing as a prime selling channel.
Online selling is a fast moving, dynamic market, with an abundance of suppliers and technologies. Whether objectives are to improve your online presence, boost revenue or to streamline administration, a grasp of the mechanics of each booking engine is a fundamental element of today’s sales and marketing activities.

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