Hotel loyalty members: 20% rely on mobile to communicate

"A new survey of 36,000 frequent travelers about their hotel loyalty programs shows that one out of five members rely on mobile to communicate with their loyalty program, whether Hilton HHonors, InterContinental's Priority Club or Marriott Rewards.

The 2010 Frequent Traveler Survey was conducted by Loylogic, a company that develops technology for loyalty programs, to better understand frequent travelers' opinions towards their current loyalty programs and reward redemption."

Full article via USAToday

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