When the Buggles presented their music video hit “Video Killed the Radio Star” in 1979, there was somewhat of a premonition for what role video would play in our lives going forward. The internet became accessible to everyone and opened a pathway to social media platforms like YouTube, Facebook, Periscope and Instagram – all providing visuals that capture everyone’s attention and endless opportunities for hotels.
It’s a known fact that people will remember 80% of what they see versus only 20% of what they read. With video, being present in the moment without actually being at the hotel will resonate with the potential guest who makes purchasing decisions based on the emotional connection to your hotel visuals.
So it’s not a far stretch to see why this trend toward video presents all kinds of possibilities for the hotel digital marketer to build guest loyalty, raise brand awareness, increase engagements and leverage a hotel’s place in this medium.
A recent Cisco Systems study shows that, by 2019, video will account for 80% of all internet traffic. Instagram has at least one photo or video posted 73% of the time each week. YouTube has become the #2 search engine right after Google. Facebook has been vying for a piece of the action by introducing its video platform, Facebook Live earlier this year that promises to rival YouTube. Then Facebook upped the ante in August by starting to test live stream ads.
The growing interest in video has sparked a consideration of budgeting dollars toward video marketing and advertising. If you haven’t already, hotel digital marketers should consider video as part of their overall marketing strategy & make video spending a part of their budget.
Hotels can drive home a powerful response, increase chances for conversions and create a more personal relationship with guests and potential guests through the best storytelling medium there is – video! So be heard. What’s your hotel’s story?