You might ask why it is necessary to do a hotel website redesign. After all, redesigning a hotel website takes time and money. While this is true, you might want to reconsider a few critical reasons for needing to make the changes.
In four installments, we will share some tips to help you through the process of updating your website so that you don’t lose traffic or bookings and avoid cost over-runs and lost time.
In life, change is inevitable. In business, change is vital. – Warren G. Bennis
Why Change your Hotel Website Design?
Technology changes quickly as do hotel website design styles.
- There could be a shift in your hotel’s business focus
- A need to incorporate re-branding
- New marketing message you wish to advertise.
- Need to add a new website functionality.
- Search engine algorithms or marketing trends.
Any one or all of these things will lead you to need a redesign of your hotel website.
What was the latest and greatest yesterday may become out-of-date today. Your hotel website redesign can incorporate the latest technology and trends to give users the experience they come to expect from websites. It reflects your hotel’s quality of service and shows your guests and potential guests that you care about their wants and needs.
You will need to keep up with the changes to stay current and not lose any available revenue opportunities. The whole point is to increase conversions and attract new customers through your hotel website. When your hotel is working on a website redesign strategy, you want to make sure you go through the transition process with as little hiccups as possible.
Where to start your Hotel Website Redesign Project Plan
To move forward, you should start your hotel website redesign project plan by:
- Creating backups of your current website & URLs used
- Forming a baseline of your analytics including current loading speed, conversion rates, bounce rates & high traffic pages
- Tracking current search engine rankings; in-bound links & current backlinks.
These will all be useful to keep track of your improvements. In the event of a major issue with your new site, you can always put your old site back up while you work out kinks.
The back-ups may take some time, but it will prove to be an important first step to getting the redesign going and uploaded quickly all the while protecting traffic, rankings and minimizing costs.
In our next installment we will be discussing the website redesign transition. Stay tuned!