Hotels using Certified PPC Partners such as Google AdWords & Bing Ads can reach new guests in a targeted way and promote direct bookings.
Hotel paid search marketing can sometimes be tricky and especially challenging when setting up PPC campaigns in Google AdWords. If not set-up correctly, your hotel may end up spending thousands of dollars without getting any of the desired results in return.
What is a Google Partner Agency?
At Lodging Interactive we are proud to have a professional on our team that is certified in the use of Google AdWords and Google Analytics. We link our Google AdWords Partner badge directly to our Partner page. But what does it mean to be a badged Google Partner and why is having your hotel work with a Google Partner better?
Google made a Google Partner badge available to advertisers who have passed Google’s criteria as well as have met higher spending and performance requirements. Lodging Interactive has earned this badge by being certified in AdWords, managing a large ad spend every 90 days, and continuously meeting Google’s standards to maintain partner status.
We have also earned specializations in Search and Mobile advertising. This means we are certified in these specific product areas and are well versed in helping clients create and optimize ads for both desktop and mobile.
Why a Google Certified Agency like Lodging Interactive is Just Perfect
Hotel Marketing Expertise: Since 2001, our team has worked in online marketing services focusing on the hotel & hospitality industry. We are successfully managing custom hotel website design, website creation, strategic marketing, customer relations & hotel social media for independent hotels, branded properties and numerous hotel management companies.
Google Certified Analyst: Our dedicated certified manager stays up-to-date with the latest Google AdWords, Google Analytics and YouTube tools as well as algorithm updates by writing and passing Google certification exams every 12 months.
PPC Best Practices: To maintain Google Partner status, our agency team member must take certification exams in AdWords Fundamentals, Search, Display, Video, and Mobile Advertising along with Analytics. We follow Google’s standards for account management best practices to maintain our Google Partner badge.
Inside Insights & Features: Partners know what is going on with Google services and products all the time and this gives us valuable insights into the latest trends, events, & inside news in the industry. It also gives us access to Google’s beta features, up to a year or more before they become available to the public, as well as applications in the industry.
Direct Google Access: Google Partners with a large ad spend have a dedicated Google Agency Team that can be contacted any time a client has an issue without waiting in line.
A company that doesn’t continue to maintain Google’s standards for partner status can have their badge removed. This ensures that a high standard of service is maintained no matter the date that the Partner Status was achieved.
Part II – Bing Ads Accredited Professional
Many companies overlook paid search ads on Bing, but they make up a 28.7% share of all searches.
Similar to the Google Partner exam provided by Google, Bing Ads has an Accredited Professional Certification. In order to use Bing Ads on a day-to-day basis, the Bing Ads certification ensures your skills and abilities as a digital marketing and paid search professional are up to date. Like Google, Bing also offers similar benefits for its Accredited Professionals.
Bing constantly creates new and fancy features for your account expansion and improvement. As a Bing Accredited Professional, we join the crew of knowledgeable account executives and PPC experts in the industry.
Get started with your Hotel PPC Campaign today.