Video marketing is fast becoming one of the most effective ways to get attention and drive guests to make bookings. As a result, Lodging Interactive, an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry, is launching a new program that will engage potential guests and visually communicate a property's unique benefits. "HotelWebShows by Lodging Interactive" enables hotel marketers to add a personal touch to their websites by using crisp HD Video.
"Video is a very powerful, yet often underutilized marketing tool within the hospitality industry," said DJ Vallauri, Lodging Interactive Founder and President. "Including video on website landing pages makes them 53 percent more likely to show up on the first page of Google, and it's estimated that a potential guest who watches a video is 85 percent more likely to book with your hotel (BoT Video).
"For these reasons, Lodging Interactive has partnered with one of the industry’s leading video production companies to offer videos of all types to hotels: Hotel profiles, guest testimonials, scripted ads, video news releases, event coverage and even professional feature stories," he said. "Using an easy, online video portal, along with dedicated producers and 24/7 customer service, hoteliers will quickly be able to market to travelers and get results. From ordering and production to delivery and approval, Lodging Interactive is making video production simple, affordable, and hassle-free."
Did you know . . .
• Videos are 50 times more likely to receive an organic first page ranking than traditional text pages (Forrester Research)
• Approximately 340,000 years worth of online video are watched every day (BoT Video)
• 500 video links are tweeted out every minute (BoT Video)
• 68% of viewers share video links (Sharing means more promotion for your brand) (BoT Video)
• More than 50% of the videos on YouTube have been rated or include comments from the community (A new way to engage with customers) (BoT Video)
• The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (BoT Video)
"Today’s Internet user has a limited attention span, therefore video marketing is a proven and effective way to grab a website visitor in the first few seconds," Vallauri said. "Adding videos to a webpage will not only help hotel marketers to engage their audience and deliver their messages more quickly and creatively, but more videos means more search results; more search results will result in more clicks; more clicks will result in more sales; and more sales delivers more bottom line revenue. Some recent studies have demonstrated that adding video to a website can increase purchasing rates by as much as 300%."
Putting on a Show
The benefits of video marketing, when tied to a social media campaign, are far reaching. YouTube, for example, is helping travelers visualize their stay before they make a reservation. Whether it's a video showcasing an exceptional convention facility, a hotel's "green" program that encourages guest participation, spa services, loyalty club member testimonials, and even in-room technology or mobile app demonstrations, each provides engaging content to the right social media audience. When these videos are embedded on the hotel's website and within social networks such as YouTube and Facebook, they will drive bookings and revenues. When tagged and optimized for search engines, videos dramatically increase a property's visibility and improve search rankings.
Through HotelWebShows by Lodging Interactive, hoteliers will be assigned a personal video production portal where they will be guided through the video process. From there they will order the video, complete a simple online questionnaire, schedule the shoot and review the footage. The online interface makes the process simple and hassle free. Then, within 48 hours, a producer will be assigned to the project. This person becomes the hotel's single point of contact, responsible for handling every detail. The video will then be uploaded onto the video production portal for review and feedback. It's that easy!
All video produced through HotelWebShows by Lodging Interactive are 1080i quality and delivered in TV, Web and Mobile formats. Videos are available in 30 second, 60 second and 90 second lengths, and will include music and graphics.
Hotels that act now can receive a White Paper titled: "Destination Visibility: How Hotels & Resorts Market Online" absolutely FREE.