How Press Releases Can Be Great For Search | WebProNews

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact. Have press releases brought you significant search traffic? Discuss here. "Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic — and potential prospects — to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive." Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic. "When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said.  "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off.  With these features we've seen increases in traffic up to five days after the news release was issued." In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

via www.webpronews.com

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