How Roger Smith Hotel Put Itself on the Map through Social Media » Techipedia | Tamar Weinberg

Did you know that New York City offers more opportunities than the standard tourist attractions? Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? I know when my parents come to NYC, they go to what’s familiar. When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. Face it, it’s a competitive landscape out there, especially for tourists who flock to familiar names but perhaps do not realize that there are other options in the city. How does one small hotel possibly compete with these hotel franchises? Is it even possible?


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