Lodging Interactive Teams with InnLink to Offer Booking Engine, GDS/OTA Connectivity

Hotels using Lodging Interactive for online marketing services, including website design and development, search engine marketing, social media marketing, and online reputation management, can now benefit from the industry-leading InnLink Central Reservation System powered by Travlynx. Through this integration partnership, Lodging Interactive has added a booking engine and connectivity to the Global Distribution Systems (GDS) and Online Travel Agents (OTA) to its long list of award-winning, interactive and social media marketing services.

InnLink, powered by TravLynx CRS technology, has been delivering comprehensive reservations and revenue management solutions with award-winning customer service in the hospitality and travel industries for more than 20 years. The company powers more than 6,000 independent hotels, chain properties, resorts and destinations worldwide. Lodging Interactive is comprised of a team of more than 50 highly skilled web experts. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in more than 35 countries with proven ROI-driven online marketing services.

"Lodging Interactive continues to go above and beyond its full-service web design and management services by partnering with the industry's best-of-breed solutions providers with whom we have uncanny synergies," said DJ Vallauri, Lodging Interactive Founder and President. "InnLink was created for hoteliers, by hoteliers, as a way to deliver easy-to-use, intuitive management tools to hotels that have limited resources or that desire competitive support in their local market. Likewise, Lodging Interactive was formed to assist hotel operators who are struggling with finding the internal resources needed to implement online marketing strategies, manage social networks and establish effective social media marketing campaigns.

"Together, Lodging Interactive and TravLynx are leveraging their years of expertise to deliver the best possible results for our customers, including maximizing incremental net revenues and increasing visibility for mid-tier, limited-service hotel chains and independent properties," Vallauri said. "Our customers benefit by receiving an abundance of proven services, from seamless connectivity via InnLink to the GDSs and placement with the OTAs, to easy-to-use and understand analytics and a full-service call center based exclusively in the United States."

Kristin Intress, CEO of InnLink, said customers too will see immediate benefits from enlisting Lodging Interactive's expertise.

"Through this partnership, our customers have direct access to expert hotel marketing services that deliver results and win awards," Intress said. "Not only will Lodging Interactive's website design and management services be extended to TravLynx users, but customers will also benefit from expanded services, including website audits, website hosting and server management, a robust content management system, an optional Guest Review System, lead capture and reporting, social media analytics, social network engagement, mobile website development and more.

"Like Lodging Interactive, we only partner with the best," she said. "We are thrilled to be adding more services to drive net reservation revenue for our clients via Lodging Interactive; true leaders in their field and a good match for InnLink."

InnLink provides Lodging Interactive customers with access to:

• Seamless connectivity to the Global Distribution Systems (GDSs)
• Improved placement with the Online Travel Agencies (OTAs)
• Direct Connect, Net Rate and Merchant model programs
• Fully customizable booking engine with easy to use/understand analytics
• Complete integration of packages and up sells to increase ADR and RevPAR
• Mobile booking engine through smartphones and social media (Facebook)
• Personalized, full-service call center based exclusively in the U.S.
• Group and Tour Reservation Desk with no additional fees
• Independent and after hours/overflow answering
• 24/7/365 reservation services

Via Lodging Interactive, InnLink customers, and those using any of the InnLink solutions, can receive:

• Website Design and Management
• Social Media Marketing
• Reputation Management
• Guest Review System
• Email newsletter marketing
• Video production
• Hotel gift certificates marketing
• Full advertising agency services
• Measurement and accountability services

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