You know I give InterContinental Hotels a lot of credit for thinking outside the box! I mean they’re trying to apply a cool, hip technology like online movies and webcams to the every day business of marketing hotels. Nice move!
Their objective is obviously to sell more rooms, and the belief is that if a potential guest can "see" what is in and around the local area of the hotel, they may want to book there. While this approach is well suited for the large brands such as InterContinental Hotels who have the budget dollars to deploy this on a massive scale, your property can also provide a similar approach by using our Google hotelMASHUPS product.
Have a look at our Google hotelMASHUPS and start "showing" your potential hotel guests what’s nearby and increase your online conversion rates.