Internet Maintains Growth While Total Ad Spend Declines

Total advertising expenditures suffered a 0.3 percent loss in Q2 2007, their second consecutive
quarterly decline, according to TNS Media Intelligence. While Internet
advertising gained by 17.7 percent, the trend indicated an overall
reduction in media budgets that could over time threaten online
spending.

Internet spending grew 17.7 percent to $5.52 billion
over the first six months of the year. Other categories experiencing
growth included consumer magazines (6.9 percent), outdoor (3.6
percent), and cable TV (2.8 percent).

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