Internet Sales & Marketing Fundamentals For Hoteliers (Part 1 of 2)

All hoteliers, whether yours is a branded property or an independent,
these fundamentals should be considered when developing an effective
strategy, implementing your plan and carrying out the daily sales
activities. How you invest your Internet marketing dollars and what
your sales expectations are should be determined by realistic truths
about your property, your brand and your market. A strong marketing
program is as important as the quality of your beds, the air in your
rooms and the smile at the front desk.

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