The speed at which good-old grey matter processes visual information is what a supercomputer aspires to be when it grows up! Of all the information the brain processes, 90% is visual data. Visuals process 60,000 times faster in the brain than text. A few years ago MIT neuroscientists found that the brain can identify images seen in 13 milliseconds.
So it’s – well – a no brainer that pictures, photos and videos rule supreme in social media and Instagram is the jewel in the crown for this medium.
Instagram has grown to more than 500 million active users with more than 95 million photos and videos uploaded. User engagement is increasing 53% year-over-year. At least one photo or video is posted by brands 73% of the time each week. There are now more than 77 million active US users that are on Instagram at least once per month and, by 2018, this is expected to increase to more than 100 million.
Enticing stats, right? Now how about this…
People will remember 80% of what they see versus only 20% of what they read. Why? We get emotionally attached to what we see versus what we read because reading involves more firing of those neurons. Pictures, photos and videos get us to feel. So there is more of a connection to consumers through the emotional bonding of visuals.
Adding to its allure, Instagram just introduced their version of Snapchat’s Stories. Instagram has basically copied the popular Snapchat feature but made it more user friendly so it is quickly creating a buzz for users and businesses alike.
Having more than double the amount of users than Snapchat and a more brand friendly appeal, it’s only a matter of time before the Instagram stories feature will take off with users. In less than a week since its introduction, many companies have already launched Instagram Stories. Hotel marketers will have a field day reaching their guests and potential guests. What a great new way to gain brand loyalists all the while using a familiar platform!
All this together presents great opportunities for hotel marketers to tap into the world that is Instagram reaching out to guests, gaining new followers and finding brand champions.
Everybody’s doing a brand new dance now…. so if you haven’t already included Instagram as part of your hotel’s marketing strategy, it’s time to get onboard the Instagram Locomotion!