major hotel brands continue to keep a close eye on Pay-Per-Click (PPC) brand
hijacking, reports are starting to surface from credible sources that such
hijacking tactics are on the decline which is good news for online marketers.
PPC hijacking is the term used when one site uses the trademarked name
of another brand to divert the shopper onto their site versus the brand direct
site; in essence "hijacking" that shopper from a brand site and onto
another website. Ever since the introduction of PPC programs travel companies
and hotels have seen this form of predatory marketing in play. However, the search engines and trademark
owners have been more aggressive in protecting their brands and as such we are
seeing a decline of PPC hijacking especially in the travel vertical.