Is it Keywords or Key Phrases?

The value of the search engines continues to grow in regard to their impact on your online sales results.  The search engines have become the single most important distribution channel on the Internet.  Even more so than the Merchant Sites!

With 50% or more of your reservations coming to you via the Internet and one or more search engines affecting 70% of these sales, I think its a safe bet that you need to evaluate how much of your marketing budget goes into search engine marketing.

Search engine marketing consists of two basic elements; a paid listing and an organic listing.  The one common element that critical to both your paid and organic search programs is choosing the right keywords or phrases.  A recent report release by OneState.com, a leading supplier of search analytics gives us some interesting information about how search terms are used by the consumers.

This information is no surprise to Lodging Interactive as to the value of key terms and phrases compared to other companies who continue to rely on single keyword meta tags and optimized content. A successful search optimization program whether paid or organic has to match the terms being used for the search process.  What you are paying your search engine marketing service for is their optimization skills and keeping up with search engine user trends so these trends can be integrated into how your website is optimized.

Here are the results of how many words are used in a search phrase  . . .

SEO Search Terms

 

 

The 7 most used word phrases in search engines on the web are:

 

                                                                    Worldwide

July 2006

 

July 2005

1.

2 word phrases

28.91%

 

1.

2 word phrases

29.60%

2.

3 word phrase

27.85%

 

2.

3 word phrase

27.55%

3.

4 word phrases

17.11%

 

3.

4 word phrases

16.21%

4.

1 word phrases

11.43%

 

4.

1 word phrases

13.42%

5.

5 word phrases

8.25%

 

5.

5 word phrases

7.58%

6.

6 word phrases

3.68%

 

6.

6 word phrases

3.21%

7.

7 word phrases

1.59%

 

7.

7 word phrases

1.34%

 

USA

1.

3 word phrases

28.83%

2.

4 word phrase

22.28%

3.

2 word phrases

20.43%

4.

5 word phrases

11.97%

5.

1 word phrases

6.19%

6.

6 word phrases

5.76%

7.

7 word phrases

2.59%

Source: onestat.com July 2006

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