Lodging Interactive, an award winning interactive and social media marketing agency servicing the hospitality industry, today announced Link2Brand an innovative marketing solution for branded hotels. With Link2Brand hotels can launch their own marketing campaigns without the need of a dedicated hotel website; Link2Brand links directly to the brand's website.
“Our innovative Link2Brand marketing tool solves a long standing issue for branded hotels – how to create short, personalized and descriptive promotional links that seamlessly pass through brand SRP booking codes,” said Mr. DJ Vallauri, Lodging Interactive’s Founder and President. “Link2Brand empowers hotels to provide their own local web marketing for events and groups such as soccer tournaments, military reunions and to offer local businesses their own branded links to easily make online reservations. Link2Brand enables hotels to deep link into the hotel brand’s booking engine.”
For example this SHORT link with the hotel’s name:
Sends visitors to this LONG link, deep into the brand’s booking engine and passes through the SRP code “DAYBAR”:
Complete ROI Tracking – With Link2Brand every link counts. All clicks are recorded in real time, and the hotel can simply log into its online dashboard to view click results. Monthly brand website referral reports will detail the number of Link2Brand referrals and revenue.
“We’ve made using Link2Brand so easy to use, hotels and marketers can create their personalized links in less than 60 seconds. Link2Brand can be used on Twitter, Facebook and blogs or micro-sites to drive business,” added Richard Walsh, V.P. Business Development for Lodging Interactive. “Additionally each hotel account can have up to 10 sub-users who can create and track their own unique links.”