Would you rather create a link to your branded Google+ Business Page that looks like this: https://plus.google.com/u/0/107157850917015701607/posts#107157850917015701607/posts or that looks like this: http://GPlusPage.biz/HotelName/G+? The latter is possible with Link2Brand from Lodging Interactive.
"Lodging Interactive has developed the technology for creating branded vanity URLs for Google+ Business Pages that removes lengthy numeric coding and adds click tracking as part of the service," said DJ Vallauri, Lodging Interactive Founder and President. "Facebook met this challenge early on, as more and more companies began using the social media mechanism for business promotions, but to date, G+ hasn't caught on.
"Link2Brand not only owns Google+ related domain names (which can be used with the service to create a hotel’s vanity URL link), but our proprietary click-tracking system will report the number of times a viewer clicked on the link to connect to the hotel’s G+ Business Page," Vallauri said. "It's an easy to use and highly secure tool that also provides valuable analytics. No other company is offering this level of G+ service and support."
According to Google, Google+ has reached 90 million+ users as of January 2012 globally, making it the 4th largest social network. The company also maintains that Google+ is the fastest growing network of all times. It only took Google+ 3 weeks to reach 20 million users, while it took Facebook 3 years, Twitter 2.5 years and MySpace 2 years to hit that milestone.
Google+ Business Page Creation
Before the Link2Brand service can be utilized, a hotel must first have a Google+ Business Page. This social media channel allows members (hotels) to organize people (guests) into social groups referred to as "Circles." Then, hoteliers engage with their own circles of potential guests and build larger circles through social networking and marketing.
Lodging Interactive offers a Google+ Page Creation service for hotels, while its subsidiary CoMMingle manages the page to ensure that each hotel is properly positioned on Google+. As an extension of a hotel's marketing department, CoMMingle by Lodging Interactive takes a pro-active role in managing each hotel's online presence and communications to not only Google+, but to all social media networking communities.
"Lodging Interactive and CoMMingle work side by side to ensure maximum social media exposure for our customers," Vallauri said. "First, we create the Google+ page for our customers to maximize their exposure through all social media channels. Second, we leverage all of the opportunities available from Google+ to engage with guests on a hotel's behalf so the likelihood of their content will be picked up on travel related searches. Third, we make it simple for hotels to promote their Google+ presence by creating vanity URLs that best represent their brand and provide click-tracking to monitor the program's effectiveness.
"We understand how difficult it can be to keep up with this rapidly accelerating social media scene," he said. " Lodging Interactive is here to help."