Lodging Interactive Offers Hotel Marketing Guidance In A Soft Economy

We are hearing some concerns from our clients about the various
projections about the soft economy.  Most projections and actual
indications are that our overall economy will slowdown in 2008 due to a
number of consumer related reasons such as gas prices, mortgage
foreclosure and labor cut backs.  With this said, the projections for
the travel and hospitality industries are still moderately good, but
the slowdown in consumer spending will affect certain market segments.
Revenue and sales projections are being adjusted slightly downward.
With the latest news in mind, it is not all gloom and doom but it is a
good time to review your initial 2008 sales projections and marketing
strategy.   

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