Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its AI-powered ADA compliance service for hotel websites which remediates website ADA compliance issues in real-time.
“There is so much confusion and noise in the marketplace regarding ADA compliance for hotel websites and hoteliers are confused by the numerous approaches (and cost models) towards meeting website compliance. We have developed a service that combines the latest in ADA compliance machine learning technologies with human oversight and management specifically to address the unique needs of the hospitality industry,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO.
Hotel website ADA accessibility refers to a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively navigate through websites. To achieve this, the W3C (The World Wide Web Consortium) has created the “Web Content Accessibility Guidelines” 2.1 (WCAG 2.1) which are meant to explain and guide developers on how to make websites accessible. These guidelines have been adopted by governments around the world and are now a part of various legislations, such as the ADA, Section 508, EN 301549, and others.
Lodging Interactive’s solution utilizes two components that, together, achieve website compliance. The first is a foreground application, the accessibility interface, which is responsible for 30% of the requirements, mostly UI and design-related. The second is a background application (AI, Machine Learning powered), which is responsible for the remaining 70% of requirements, mostly related to blind people’s screen-reader adjustments, and keyboard navigation optimizations for people with motor impairments.
“The AI technology is session based and ADA compliance is triggered in real-time. This means the website’s design and navigation structure are not compromised for non-disabled browsers. The AI runs in the background and optimizes the accessibility level of the website every 24 hours. The AI engine remediates the website’s HTML accessibility issues as well as functionality and behavior, for people using screen readers and those with motor impairments using a keyboard,” added Mr, Vallauri.
Lodging Interactive’s AI Powered ADA Accessibility Compliance Service includes:
- Initial website review and code compatibility audit.
- Complete AI code implementation on your website.
- Multi-browser testing.
- Hotel website becomes ADA compliant within 48 hours.
- Website scans every 24 hours to ensure any new content, images or pages are also rendered compliant with the WCAG 2.1 and ADA standards.
- Accessibility Statement and certification of performance.
- Fully GDPR compliant.
- Monthly website review and internal audit to ensure ongoing ADA compliance.
The service is included at no additional charge for all new hotel websites developed by Lodging Interactive and can be purchased for an existing website. For more information, please visit https://lodginginteractive.com/products-services/hotel-ada-compliance/ or call us at
877-291-4411 ext. 704.
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.
commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.
Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.
The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact firstname.lastname@example.org, 877-291-4411 or visit the company’s website.
President & Founder