Hoteliers: Learn how to get more out of your social efforts with some of our top Twitter engagement tips.
With over 288 million active users, it is imperative that hotels know that they can’t take a backseat approach to this ever-growing social channel. It isn’t enough to simply have a Twitter account anymore. We are in an era of instantaneous and immediate. Twitter users are frequently taking to their computers, tablets and smart phones to share ideas, reviews and learn more about the businesses they deal with. In the hotel industry, the difference in your Twitter engagement strategy can be the difference in converting Tweeters into guests.
Not sure where to start? Try out our favorite Twitter engagement tips.
- Feedback: Always reply to people tweeting to or about your hotel. Never leave a question unanswered or an issue unresolved. People love not only to be heard, but they value the connection with a real, live person at the other end.
- Follow: Follow influential Twitter accounts and retweet their content. You don’t need to always recreate the wheel – but you can increase your brand awareness simply by following those who have something to say that pertains to the travel industry, your city, local attractions, and more. Simply retweeting content from influential users can increase your property’s visibility to a host of new Twitter users. Be sure to give credit back to your source.
- Share: Use the right kind of content at the right time. Warm weather destination while the rest of the county is dealing with a cold snap? Use it to your benefit and tweet out a sunny image poolside at your hotel with some fun hashtags.
- And Reshare: Have a successful tweet? Congratulations! Now go out there and reshare your own tweet! Tweets have a fairly short life expectancy – resharing what works for you can often reach a new audience of people that will enjoy your tweet as well.
Twitter can be a powerful social network for your hotel. Response to guests and future guests, as well as increasing your brand awareness through social engagement, can help create new fans of your property.